Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It really has gotten out of hand.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

Instagram 113

Instagram Tools Strategy Hashtag 113

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. Ready to level up your social media workflow? Tip #1: Batch Your Content.

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Social Media Management Social Media Hashtag Curation 72

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

agora pulse

APRIL 27, 2017

But when you ask social media experts if these tools offer what they really need, the answer is often a resounding “no.” ” I’ve asked that question to 23 social media experts for “ What Do Social Media Management Tools Really Need? 23 Experts Tell Us.”

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed.

Strategy 114

Strategy Content How To Marketing 114

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Building your audience online is tough.

Strategy 145

Strategy Marketing Sports Team 145

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Best For Busy People: Pocket.

Social Media Management 60

Social Media Management Social Media Curation Feed 60

Later

JANUARY 28, 2021

You can now showcase your Linkin.bio feed on your website with Linkin.bio Gallery. ICYMI: Linkin.bio creates a clickable, shoppable, and dynamic replica of your Instagram feed — letting you link individual posts to your blog, product pages, online stores, or wherever you like. How Does Linkin.bio Gallery Help Your Web Strategy?

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Feed Feedly UGC Instagram 69

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Strategy 121

Strategy Brands Content UGC 121

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Feed Feedly Instagram How To 56

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

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LinkedIn Strategy Content How To 92

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Tools 120

Tools Strategy Video Library 120

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Liz Gross Who Are They?

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Marketing Education Forums LinkedIn 240

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Resources should be central to your social content strategy for the sake of customer retention.

Strategy 123

Strategy Policies Resources Loyalty 123

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. This is what makes it one of the best social media platforms for generating leads.

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. I work on all things social media strategy for the company. Set realistic social media content goals.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Sign up for a free 30-day trial today!

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Publishing Tools Brands Facebook 95

agora pulse

JUNE 7, 2016

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

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Social Media Management Team Social Media Notification 60

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 99

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. What role will it play in existing social media strategies? The response to Threads was different.

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API Social Media Management Platform Instagram 91

Oktopost

NOVEMBER 7, 2022

Addie Peters sits down with Host Olivia Messina to discuss her transition from teaching to tech and how she approaches social strategy for a global brand. Addie Peters is asking everything you want to know about being a social media manager! Hot Topics: Social strategy for global brands from a B2B perspective.

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Social Media Management Meeting Social Media B2B 23

Idaconcpts

APRIL 6, 2016

Start with a good fresh strategy for 2016. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. No one is interacting with you on social media. Your social media feeds are deserted.

Social Media Management 70

Social Media Management Social Media Meme Analytics 70

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Perform an audit of your current social media practices. Social Rank.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

agora pulse

JUNE 19, 2018

Agorapulse’s queue categories have made my life as a social media manager so much easier. Instead, everything works together a little more cohesively, giving us a well-rounded social media feed that users are much more likely to respond to. Ana Gotter, AnaGotter.com. Do you queue your content?

Content 111

Content Strategy Social Media Management Feed 111

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62

B2B Content eBook Apple 62

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Every strategy must rely on it.

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Social Media Management Social Media Tools Domain Name 246

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan.

Strategy 108

Strategy Tips Twitter Marketing 108

Sprout Social

APRIL 17, 2023

We also recognize the transformative impact social can have on a business. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. If you direct all your focus in one area, you risk missing another.

ROI 100

ROI Social Media Management Team Study 100

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. Here’s a brief summary of the two: TikTok strategy. Case study: Mecca.

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Case Study Marketing Directory Retail 112