Adam Sherk

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Site Speed. Syndication and Sponsored Content. One Final Thought.

SEO 100
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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

the key is to treat it as a supplement and not a replacement for fundamental editorial SEO. You can create separate feeds for the Google News homepage as well as specific sections (like Business or Technology) if you have applicable content. Recommended Tool: Yoast News SEO 2.0. The Google News Standout Tag: Does it Work?

News 147
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. The tool indexes millions of RSS feeds and a Feed Authority score is applied to each. CircleCount and FindPeopleonPlus are decent databases of Google+ users. Google Blog Search.

Blogger 196
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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it. Here are some more recent examples.

Sports 116
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181
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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page. Since the new Digg prioritizes a more personal connection to what you’re digging, we think that users will enjoy seeing local news in their “My News&# feed. But how have users responded so far?

Digg 166