Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed.

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Feed Feedly Metrics News 167

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. But your video metrics will depend on your overarching social goals and platforms you use.

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Buy Video How To Template 117

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

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Social Media Strategy Guidelines Template 113

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Webinar Details: .

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Social Media Strategy How To Training 164

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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Social Media Strategy Content How To 126

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

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Social Media Management Social Media Platform Review 120

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

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Data Social Media HootSuite Template 94

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Buyer Persona Worksheet (editable templates to clearly define your target customer).

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Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

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OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign 88

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Keyhole.co

JANUARY 20, 2024

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Social media users tend to engage more with video content, but it’s important to have a variety of different formats.

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Small Business Engagement Strategy Facebook 100

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

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HootSuite Features URL Template 140

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Buyer Persona Worksheet (editable templates to clearly define your target customer).

eBook 78

eBook Content Findability Template 78

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Marketing Calendar Template (1-Year editable template). The goal is not quantity and mounds of random content.

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eBook Questions Strategy Template 78

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. This will help you connect your efforts back to business goals, and prove ROI. The key is to inspire engagement. Include pets.

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Instagram Engagement Brands Avatar 126

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s explore how you can use TikTok as part of your marketing strategy.

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How To Hashtag Influencer UGC 132

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel.

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B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sprout’s advanced AI-enabled Smart Inbox helps you quickly identify sentiment in incoming messages and review feeds. Enter AI analytics. Let’s dig deeper.

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Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

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Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Social media posts. Templates and tools.

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Strategy Content Curation Press Release 131

Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I

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LinkedIn Comments URL Engagement 107

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. But only on their feed photos, as video and Stories aren’t yet supported.

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Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

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Metrics Analytics Instagram Tools 145

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation. Why use marketing automation?

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Team Hubspot Marketing SMS 109

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Use a mix of lifestyle images and product close-ups to create a visually appealing feed. You also get to know your best times to post, optimal post length, top hashtags, most engaging media and content types, etc.

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Instagram Meme Tips Marketing 52

Pam Moore

MARCH 19, 2019

Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results. You must constantly be feeding the content engine, inspiring and connecting with your audience to achieve desired objectives. How to Subscribe to Social Zoom Factor Podcast .

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Strategy Content Marketing Template 113

Pam Moore

JANUARY 17, 2018

This will impact how content is prioritized in your news feed. Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes. However, this isn't new.

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Facebook Training Template Templates 164

Hootsuite

SEPTEMBER 27, 2023

Get your free pack of 5 customizable YouTube banner templates now. YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. You can see your estimated daily Shorts Feed ad revenue in YouTube Analytics.

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YouTube Adsense Affiliate marketing Video 93

Pam Moore

MARCH 17, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Take Action: Download the Digital Content Calendar Template.

Video 78

Video Content Training Template 78

Pam Moore

MARCH 17, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Take Action: Download the Digital Content Calendar Template.

Content 78

Content Training Template Templates 78

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

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Social Media Management Social Media Tools Domain Name 246

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Keyhole.co

OCTOBER 23, 2023

Improve email, on-site, and social media content by analyzing feedback from Facebook users. billion people use Facebook monthly, and around 59% of people say they turn to social media when they want shopping inspiration. hours on social media each day. If so, consider that over 2.93

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Facebook How To Review Analytics 52

Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Set S.M.A.R.T.

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Template Templates Strategy Social Media 145

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

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Loyalty Twitter Brands Sample 60

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? Download them now.

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Social Media Management Skills Template Templates 111