Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Insurance ROI Meme 109

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Social Media Management 123

Social Media Management Cost Social Media Price 123

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 137

Examples B2B ROI Analytics 137

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed.

Feed 167

Feed Feedly Metrics News 167

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Webinar Details: .

Social Media 164

Social Media Strategy How To Training 164

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Integrations should be easy to configure, without requiring additional resources.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Firebelly

AUGUST 1, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. These stats should illuminate that brands should put more effort into optimizing their news feed posts than developing apps for their Pages if they want to reach the most people.

comScore 183

comScore Social Media ROI Feed 183

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167

Template Templates Social Media Social Networking 167

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. 29 Blogging Business Survival Tips – Advice on revenue generation, networking, social media, time management, and building a business.

Mashup 141

Mashup Resources Google Adsense 141

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 62

Examples B2B ROI Analytics 62

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Also, several new features were launched: a new notifications feed , “Send to WhatsApp” button , and “Turn stories into Reels” New AI Stickers to enhance engagement with Stories Threads 1.

News 72

News Social Media Marketing Facebook 72

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. But your video metrics will depend on your overarching social goals and platforms you use.

Buy 116

Buy Video How To Template 116

Kikolani

FEBRUARY 10, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Blogging / Writing. Search Engines / SEO. Photo of the Week.

Mashup 113

Mashup Resources RSS ROI 113

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign 88

Campaign Tools Social Media Facebook 88

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An employee advocacy program provides guidelines, resources, and rewards. Lush employees are major brand advocates on social media. Job seekers (i.e.,

Social Media 111

Social Media Guidelines HootSuite How To 111

Kikolani

SEPTEMBER 21, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. 10 Ways To Increase The ROI Of Your Thank You Page – Easy tips you can implement today to increase the ROI of your Thank You page.

Mashup 117

Mashup Resources SEO Remix 117

Kikolani

DECEMBER 23, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012?

Mashup 119

Mashup Resources Remix Handbook 119

Kikolani

APRIL 27, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI.

Mashup 113

Mashup Resources Klout Remix 113

Kikolani

AUGUST 5, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Fetching Friday – Resources Mashup & Mean Kitty. Blogging / Writing.

Mashup 113

Mashup Resources Paper.li RSS 113

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors. via The … [.] via The … [.]

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Social media posts. Data reports. Case studies.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

FEBRUARY 7, 2023

Your C-suite pitch: Traditional social media tactics are becoming less reliable. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Take IT software company Ivanti.

Buy 93

Buy Curation Statistics Survey 93

Keyhole.co

JANUARY 20, 2024

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Social media users tend to engage more with video content, but it’s important to have a variety of different formats.

Small Business 100

Small Business Engagement Strategy Facebook 100

Kikolani

MAY 25, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Fetching Friday – Resources Mashup, Best Week Ever & Timelapse.

Mashup 122

Mashup Resources SEO RSS 122

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

ROI 246

ROI Social Media UGC Discount 246

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Supporting Resources (download for FREE!) . This is how you earn trust.

eBook 141

eBook Content Findability Template 141