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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Find out what your employees want to share.

Strategy 132
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers.

Brands 275
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. The resource manager working with the partner posted the query in the news feed. If that were the case, Microsoft wouldn’t have dropped $1.2

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Publishing Content Beyond Your Blog

Small Business Mavericks

Content doesn’t need to be published in the same repository all the time. It does, however, provide several different feeds to your main website and may encourage visitors to stay a little longer. You can also summarize the latest review or testimonial as a feed to other areas of your website, particularly your home page.

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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

All the coupons they choose to “clip” will be added to a central repository that reminds them which coupons they have and when they expire. The timeline will be in reverse chronological order and channel subscribers will receive notifications every time content is shared to the feed. YouTube Rolling Out New Non-Video Features.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Integrate your Shopify store with your social feeds. Keeping a stream of your products available for your social feeds means you’ve always got the latest product shots, pricing, and approved copy at hand as you interact with your customers. If your e-commerce outfit runs on Shopify, this hack (ok, app ) is a no-brainer.

HootSuite 140
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8 Tips for Successful Business Blogging

Ari Herzog

You should already have a Facebook page and Twitter feed, so include a way for your readers to follow and like you. Peruse through the WordPress plugin directory or this Blogger widgets repository. Letting your readers sign up to receive future articles via email or RSS feed will help them stay up to date with your new content.

Tips 144