nBA Pulse: a new social analytics tool
Sherrilynne Starkie
JUNE 29, 2014
Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. The eliminates the need to have someone watching feeds and hashtag trends all the time. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.
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