Mindjumpers

DECEMBER 21, 2011

But this can definitely not be seen as an opportunity by brands to promote themselves and market their products, because it is the customer who needs to take an initiative. Due to lesser engagement, brand’s updates would rank lower in the news feed because of the EdgeRank algorithm. How to Improve Your News Feed Ranking on Facebook.

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Brands Facebook Feed Feedly 229

Mindjumpers

FEBRUARY 27, 2012

It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. Similar Posts: How to Improve Your News Feed Ranking on Facebook. Tweet Most people working strategically with Facebook have probably heard of EdgeRank by now. EdgeRank tactics. Soon you’ll be an EdgeRank Ninja too.

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Feed Feedly News Data 238

Mindjumpers

JUNE 25, 2012

Many of us probably recognise this from when we are on the search for information about a brand or product. And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. To actually interact with the fans on the Facebook page is therefore crucial.

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Report comScore Marketing Groups 277

Mindjumpers

FEBRUARY 7, 2012

But we also have to remember that most people view content in their Feed and not on the actual Page. With the cover photo, brands will get better opportunity to showcase their products, services or to emphasize their visual identity to the user. And what will this mean for Pages?

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Facebook Feed Feedly Brands 245

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Facebook Updates News Feed. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing?

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Engagement Sample Samples Upcoming 226

Mindjumpers

AUGUST 17, 2011

This result is made on the basis of impressions generated in the Facebook news feed, where your see the recent updates from your friends and pages you fan. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. on products they are fans of compared to non-fans.

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Hitwise Study Facebook Patterns 255

Mindjumpers

MARCH 25, 2011

It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. How it works.

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Questions Facebook Crowdsourcing Foursquare 267

Mindjumpers

JULY 6, 2012

Facebook has previously launched Deals, which is a check-in product in relation to Places. If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. They will be shown as a sponsored story in the fans News Feeds.

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Features Policies Mobile Module 220

Mindjumpers

JULY 6, 2012

Facebook has previously launched Deals, which is a check-in product in relation to Places. If you are managing a business page, the Offers feature is a good way to combine online with offline activities and to directly engage customers in your products and services. They will be shown as a sponsored story in the fans News Feeds.

Features 205

Features Policies Mobile Module 205

Mindjumpers

MAY 27, 2011

It provides a dashboard for monitoring and organizing your Twitter profile and feeds. According to Tweetdeck CEO Iain Dodsworth, the Tweetdeck development team will continue to work largely independent and stay in London with the same focus and products. In other words, it is a great tool to track real-time conversations.

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Tweetdeck Twitter Applications iPad 199

Mindjumpers

SEPTEMBER 22, 2011

Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. This recommendation would then show in my news feed, and then one “Like” can generate multiple likes. Mobile platform: F8 rumors also include more robust planning for mobile platform products for Facebook.

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Conference News Feed Feedly 170

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Centerstance Inc.

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Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

MARCH 25, 2013

With this, you can pick out the most relevant themes for your brand, such as Heritage & Identity, Product and Creative Ideas. What Facebook’s New News Feed Means For Brands. Create a content calendar. It’s a good idea to make a content calendar. Use your new wisdom and make it generate new content: “We have been listening to you…”.

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Guidelines How To Facebook Banking 206

Mindjumpers

APRIL 19, 2012

Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. Add a short story as well as a photo to go along with it. So how can your brand create engagement around the milestones? Secondly, try to figure out a reason for people to explore your timeline.

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Engagement Facebook How To Eventful 277

Mindjumpers

DECEMBER 10, 2010

You may have noticed in your feed how people have started to use the new profile and also updated their profile information. By getting everybody on the platform to update their profile, they truly strengthen their ad products. Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles.

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Facebook MySpace Technorati Advertising 185

Mindjumpers

NOVEMBER 16, 2011

The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. The difference is that they leave the happy comment on the Facebook page for others visiting the page and sharing it in their friend’s news feed. -

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Strategy Nielsen Loyalty Cost 239

Mindjumpers

SEPTEMBER 2, 2010

Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping. On Ping you can follow friends to see what music they like and what they post will appear in your feed, just like we already know from Facebook and Twitter.

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Apple iPhone Social Networking MySpace 213

Mindjumpers

NOVEMBER 2, 2012

Since the recent changes of Facebook’s EdgeRank , it has become increasingly crucial to understand the mindset and behaviour of your Facebook users in order to create content with relevance to your target group and thereby reach their News Feeds. Content and products that they can employ in their search for self-expression and identity.

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Social Media Groups Groups Google 266

Mindjumpers

JUNE 28, 2011

For instance, you can choose to use Facebook as page, which means that you get notification of new likers, view a home feed, and comment on other pages as the page. For brands, it is a golden opportunity to get more exposure and to connect products to real-life situations. Make sure to go through your settings in the admin interface.

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Facebook Questions Notification Applications 261

Mindjumpers

APRIL 11, 2014

We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. What Facebook’s News Feed Algorithm Means To Your Reach. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. Define conversational touch points.

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Products Tips Banking Content 229

Mindjumpers

JANUARY 31, 2012

To build a community and a social product connected to your brand, you should create a clearly defined personality of your community; how it makes people feel and how it creates a sense of belonging. Improve News Feed ranking – Have EdgeRank in mind when you produce status updates to ensure visibility for users.

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Applications Communities Conversation Film 244

Mindjumpers

JANUARY 3, 2011

With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog. Second comes customer service and problem solving (46%) and thirdly feedback on products and services (39%).

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Loyalty Social Media Study Social Networking 205

Mindjumpers

AUGUST 27, 2010

There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. With this information, you can describe your products using keywords to attract that audience. You have to listen to your customers.

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Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

AUGUST 27, 2010

There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. With this information, you can describe your products using keywords to attract that audience. You have to listen to your customers.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. With this information, you can describe your products using keywords to attract that audience. You have to listen to your customers.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

FEBRUARY 28, 2012

You can post images of your products, tag a price and let users find them easily. Bring value by for instance showing images and videos of fun and unique ways for people to use your product. The retail deal site Ideeli have created boards to show off products from their own site, but also to show inspirational images from blogs.

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Brands Social Bookmarking Retail Statistics 271

Mindjumpers

MARCH 27, 2013

The average reach of pages’ content in users News Feed is 8 %. People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. Connecting your brand and product to consumer passions points drives engagement. Attention is the new oil. Like a space jump for example.

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Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 6, 2012

However, there is no news feed, so in order to explore profiles, you’ll have to know the usernames and enter them yourself: instagram.com/[username], such as i nstagram.com/nike. People have become fond of Instagram as an ad-safe place, and I doubt that you in the near future will be seeing ads popping up in your mobile Instagram feed.

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Brands Instagram Mobile Communities 218

Mindjumpers

SEPTEMBER 21, 2011

News Feed: A change to how the news feed is organized has also been done. “Top stories” from when you last logged in re now featured in the top of the news feed (marked with a little blue triangle in the left corner). The following is from Facebook´s update about the News Feed. What is in it for brands?

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Conference Brands News Feed 186

Mindjumpers

AUGUST 22, 2013

Six seconds is more than enough time to sell a product, service or brand — easily and effectively. The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. Exceptional products speak for themselves; you might not be the only one posting videos about it. Brand Advocacy.

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Tools Microblogging Marketing Video 193

Mindjumpers

NOVEMBER 21, 2011

People keep an eye on company pages to track new developments, possibilities of potential business opportunities, compare products and keep an eye on job openings. Follow LinkedIn’s wizard for creating your company profile – you will be able to add a logo, locations, and a feed for your company blog.

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LinkedIn How To Aggregator Company 250

Mindjumpers

NOVEMBER 14, 2012

Facebook pages with a huge emphasis on user interaction and a decreased focus on direct product engagement. . Consumers do not join a Facebook community to learn more about a product from the mouth of the brand per se. At least, this is the initial step in the conscious part of the information search. Why they choose you!

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Meeting Social Media Social Networking How To 267

Mindjumpers

MARCH 7, 2012

Optimize news feed ranking – Have EdgeRank in mind when you plan on what kind of content to publish to also ensure visibility for users. Make use of what visual material you have, and remember that it should rather create emotions than just showcase your product. Ask questions to get comments and use visual content. Plan your content.

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Facebook Marketing Communities Conversation 231

Mindjumpers

OCTOBER 13, 2011

Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. What’s new for professionals?

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Company LinkedIn Small Business News 213

Mindjumpers

JULY 6, 2011

To really get people to socially engage with your brand or product, you need to produce content that are appealing to them. This creates involvement and interaction with fans that ends up in viral stories in the news feed. Sometimes highest engagement rates result from contests and sweepstakes. Run campaigns.

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Facebook Activities Engagement Conversation 208

Mindjumpers

MARCH 2, 2015

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Burberry has recently used the format to promote the recently held fashion show in London and for new product introductions.

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Video Tumblr Foursquare Facebook 100

Mindjumpers

APRIL 9, 2013

Do you want to launch a new product? What Facebook’s New News Feed Means For Brands. Concert tickets, Ray-Bans, or a tablet are on the other hand more realistic prizes and attractive to win. . When you start planning your contest the first question you should ask yourself is what is your goal? Do you want to expand your likes?

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How To Facebook Guidelines Newsletter 229