Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Google is prescriptive about how to present information. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. How Canadians use Social Media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Google is prescriptive about how to present information. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. How Canadians use Social Media.

Marketing 195
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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. The eliminates the need to have someone watching feeds and hashtag trends all the time. of interviews I’ve sat in on over the years, but this time I got to ask the questions. I think I played the part well.

Sysomos 333
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A digital media framework for smart marketing communications

Sherrilynne Starkie

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Google is prescriptive about how to present information. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. How Canadians use Social Media.

Marketing 199
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Native advertising is here to stay

Sherrilynne Starkie

The idea is to present commercial messages in the context of the users’ experience so that it feels less intrusive than a display ad. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads.

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Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. Really enjoyed @CraigSilverman presentation on content curation and @spundge ! Watch their main video to learn more.) All sources come together within Spundge notebooks as a single real-time filtered stream of relevant content. May 27, 2013.

Curation 299