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Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream

Laurel Papworth

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.

Nielsen 52
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Top five: Women rule content marketing!

Sherrilynne Starkie

This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Content 170
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ). Any social media updates that we missed?

News 176
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

” The trust and closeness Duke’s social team has with players shines through authentically in their feed. “Understand there’s a level of buy-in strategically…but then let me go do my thing.” You see it in moments like players being able to casually answer impromptu questions while heading to practice.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?

Mobile 90
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Where Content Goes To Die

Twist Image

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). Who amongst us is able to consume all of the content that we save? But I no longer have the same habit that I used to have. I used to have a folder in my email called "To Be Read." enewsletter. marketing charts.

Nielsen 111
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.