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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Go to your Account Settings and configure your Mobile Settings.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. opening an online savings account ). There are many critics that point out that will not happen.

Banking 137
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4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Written by: J.

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Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

To access the camera, simply swipe right on Facebook’s mobile app. Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. You can do this by swiping right on the Facebook mobile app. This follows hotly on the heels of Instagram’s incredibly successful stories launch.

Features 111
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On Facebook and the Death of Etiquette

Adam Cohen

Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Forget that most people don’t have a common understanding of what they see in the News Feed and why. Same with instant messaging. In each of these small examples, the communication is mostly 1:1.

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