Waxing UnLyrical

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program.

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile. Cutting through the crap.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. Facebook also allows you to submit RSS feeds from your organic site that will parse and publish these to the Facebook platform. 40 percent of mobile devices in the U.S. Apple News.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. Rarely do I see the “from web&# tag in many tweets in my feed. Many find that number stunningly low. I actually think it’s rather high.

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Free Culture and Attention as Currency

Waxing UnLyrical

The only part of the process being short-circuited is the mobilization process. It’s easier than ever to have a blog or a Twitter feed, but not nearly as easy to generate a $1,000 contract. And, as with all cultural shifts, economic shifts are inevitable. Incredible, isn’t it? At almost zero cost, an individual can change the world.

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