The Realtime Report

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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. ” What do you think?

Mobile 185
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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How Campbellā€™s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

Challenges in 2024 and Beyond: The Evolution of New Video Capture and Broadcast Technologies Demand for live and on-demand video feeds has increased significantly with the evolution of new video capture and broadcast technologies. There is more equipment than ever to capture, process and distribute content.

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Social Media News Ticker: Twitter Ad Retargeting, Google ā€˜+Post Ads,ā€™ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149
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Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Any social media updates that we missed? Let us know in the comments below.

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Check out this weekā€™s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook.

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