Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. Create novel content or mobile apps, for example. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

We’re all sitting behind mobile displays, laptop LCDs, or monitors. Or you can subscribe to the Techipedia RSS feed. I wouldn’t be as receptive to your message if your absolute first reply to my tweet about my infant son is “oh, you have a son? Photos by Shutterstock.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Like this post?

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Type in virtually any product and the odds are that you’ll find Amazon’s customer reviews prominently listed: And even if you don’t type “review” as part of your query, Google’s Instant Search algorithm will frequently suggest a review-related query to you: Social Media Mass Mobilization. Like this post?

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

PPC Associates does search, display, social, and mobile advertising for medium to large clients ranging from ecommerce to lead gen to EDU. [ PPC Associates does search, display, social, and mobile advertising for medium to large clients ranging from ecommerce to lead gen to EDU. [ Like this post?