yMarketingMatters

OCTOBER 25, 2013

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business? Most of these metrics can boil down to (1) Reach and (2) Engagement.

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

APRIL 7, 2016

Facebook Adds New Daily Video Breakdown : Facebook added new daily breakdowns for video metrics, which gives Page owners a better understanding of when their audiences are watching their videos and provides a more detailed picture of performance: Minutes Viewed: Total minutes of watch time spent on the video on a particular day.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

MARCH 9, 2015

In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. It will include photos and posts that your friends have shared.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. PS: And did you notice that you can now ZOOM in on photos….

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

OCTOBER 18, 2015

Facebook, on the other hand, curates videos for its users: The videos show up in the news feed based on what Facebook’s (Mighty) Algorithm determines that particular user might want to see. A Mixpo study revealed that, in a ranking of the most important metrics when running video ads on social, views placed fifth.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

MARCH 9, 2016

The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads. Facebook Updates Page Insights and Video Metrics: Facebook started rolling out their newly redesigned video metrics interface in Page Insights.

Social Media 100

Social Media Mobile Metrics Library 100