Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

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Social Media Isn't Always the Answer

Social Media Strategery

You can, in some circumstances, promote social media and social networking in expansive culture/process/change terms. At the end of the day, collaboration technologies, social media, and social networking are just tools. link] I Just Graduated and I Want a Job in Social Media « The PRSA-NCC Blog [.]

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Keeping Gov 2.0 Fresh

Social Media Strategery

Heroes series to videos, books, and a whole host of RSS feeds, Luke has created a platform that offers value to anyone involved in Gov 2.0, After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site.

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My Social Media Resolutions for 2009

Social Media Strategery

One of my social media resolutions is actually the inverse of your #s 4 and 5: I resolve to write more (both original posts, but more also comments on others’ blogs) and to branch out from the people I already know in person. In 08, I went from email-only to RSS feeds to EVERYTHING ELSE, and did a lot of reading.

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So You Want to Bring Social Media to Your Organization?

Social Media Strategery

I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. Network network network with other social media leaders via social networks (so you can get people all over the world) AND in real-life (which is why conferences are so awesome – good luck in Cali!).

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