Direct Marketing Observations

NOVEMBER 20, 2013

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding.

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Loyalty B2B Metrics Curation 226

Direct Marketing Observations

APRIL 26, 2011

The deals may show up on a users’ news feed, or in ads on the dashboard on the left. The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. .

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Twitter Facebook API Foursquare 183

Direct Marketing Observations

SEPTEMBER 12, 2011

Social is the accelerant. In a way, using social is very much like wining and dining to get what we need. For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. It has elements of social.

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LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

SEPTEMBER 28, 2011

You may be the gold standard of social media engagement but that doesn’t mean you can escape criticism. Every employee needs to understand the implications of a customer situation spiraling out of control when that customer uses social media to feed the flames. Even if it was a misunderstanding. Who is right?

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Airlines Meeting Posterous Fashion 138