Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 6, 2011

Here’s some different ways of looking at it: The care and feeding of followers and fans. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? Interesting question, isn’t it?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188