Adam Sherk
AUGUST 11, 2010
In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?
Adam Sherk
OCTOBER 29, 2009
A limited number of listings will appear at the bottom of the main search result pages, or users can drill down to see more extensive listings: Currently a social circle is determined by the social media accounts linked from a user’s Google Profile , the feeds they subscribe to in Google Reader and their Google chat and Gmail contacts.
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Adam Sherk
JUNE 9, 2010
News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles.
Adam Sherk
AUGUST 16, 2010
Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. The current Promotions Guidelines were instituted a while back as part of a crack down on the use of sweepstakes and contests.
Adam Sherk
SEPTEMBER 17, 2009
Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
AUGUST 4, 2010
Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort.
Adam Sherk
OCTOBER 20, 2009
Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.
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