The Social Media Incubator

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. However, the newest change to Facebook gives those brands hope.

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Next, include those posts in your newsletter.

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Tips for Facebook’s Algorithm Change

The Social Media Incubator

You may have heard about Facebook updating their News Feed algorithm. What does it mean for your Facebook marketing strategy? The changes by Facebook are directly related to posting more high quality content in a user’s News Feed that they will be more interested in. What does this mean? So what can you do?

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Best Place to Advertise Online in 2014?

The Social Media Incubator

Have you noticed more ads in your social media feeds lately? Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. Currently in Pinterest’s preliminary ad experiment, sponsored or promoted pins blend right in with the rest of the feed.

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App Of The Week: HootSuite

The Social Media Incubator

With Twitter for example, if all you want to see from your personal Twitter is your home feed and retweets, you can do that. But maybe with your business Twitter account you want to see the home feed, mentions, retweets and what tweets you’ve sent. You can do that, too. Already have a HootSuite account?

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Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

Users can now post a series of photos to Twitter, which will automatically be made into a collage to be seen in the Twitter news feed. Apps Mobile Apps Mobile Marketing Social Media Social Media Education Social Media News Twitter Twitter features' Any platform can view Tweets that contain multiple photos.

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7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” One easy way to do it is to take 10 minutes a week to jump on and check your news feed and glance over your profile to make sure it’s still accurate. Optimize Your Headline. Where Have You Been?

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