Dave Fleet

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Live-Blogging Mesh Marketing #mm10

Dave Fleet

Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Here’s the feed: Tags: MeshMarketing events meshmarketing.

Marketing 244
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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A Digital Lens on the U.S. Election

Dave Fleet

This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305
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A Digital Lens on the U.S. Election

Dave Fleet

This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150
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Facebook Strategies: Content Over Creative

Dave Fleet

The rise of spacial marketing. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Shift your budget.

Strategy 410
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HOW TO: Read 26 Books A Year

Dave Fleet

Feeding Frenzy by John Harmon — read my review here. UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. I started 2010 with a list of books I aimed to read, but the beauty of this kind of project is its flexibility and the list changed substantially throughout the year. Start Engaging.

How To 414
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Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

The power users can publish the information in user-friendly form for the end users – via email, Twitter, RSS feeds, or by giving end users access to individual topics. William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Have you tried Eqentia ?