Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.
Adam Sherk
AUGUST 11, 2010
In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.
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Adam Sherk
AUGUST 28, 2012
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. As a marketer I appreciate the use of a call to action to increase activity and engagement. Sports teams are among the biggest offenders: Now don’t get me wrong.
Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. E-mail newsletters and RSS feeds. However the collective payoff can be substantial so it’s worth devoting some resources to it.
Adam Sherk
MAY 15, 2012
Or stand over the fax machine feeding through one press release at at time. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.
Adam Sherk
JUNE 9, 2010
News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles.
Adam Sherk
AUGUST 4, 2010
Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort.
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