Akamai Marketing

JULY 28, 2011

How many people are talking about, distributing and sharing your information?&# I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. That will tell you what kind of information your audience craves from you. You need to find them and inspire them to act.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

Here’s some different ways of looking at it: The care and feeding of followers and fans. But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do Interesting question, isn’t it? Test it out.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 13, 2011

If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Do you expect brands and companies to have a view point or just deliver information? You sometimes agree with me. Besides Zappos. =).

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

FEBRUARY 8, 2011

Another is the popular “Add This&# which also offers analytic information. The information about each platform is basic. Obviously, this is a limitation of API’s but I wish the information could be tailored to the audience based on tags and categories. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 31, 2011

3) Set the record straight-MAYBE: If there is inaccurate information in the complaint, don’t be afraid to clear the air. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I personally LOVE being treated like a human rather than as a “customer number&#.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 24, 2011

Before going to step 4, ask yourself “what type information did I most like seeing from people?&# Share information you think is interesting. The idea holds water, or soda or a Belvedere vodka if your like me. 4) Now, with these accounts, continue to use them as your personal testing ground. Ask a guru a question.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

APRIL 4, 2011

Granted, its a general tool, if for example, your audience are a specific subset, say Mom’s, you might know some other things about your audience and how they like to interact, but this is still a great place to start.While this information is not new, its still relevant, so go ahead and check it out. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203