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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. If you tell your Facebook fans you’ll host weekly Q&A sessions on your page, don’t stop after one week. Both are clearly damaging to your brand. Disappointing offers. Like this post?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. RSS Feeds » LEADERSHIP. src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Source: Acquire White Paper. Speak to me, Dom Juan, Domino's chat-up bot on @Tinder – get swiping & I'll feed you the cheesiest, most doughmantic chat-up lines I know. During the series, the Mountain Dew Twitch Studio streamed videos of top gaming hosts and professionals playing games.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. The RSS feed is: [link]. Jay is the founder of [link] and host of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now