The Marketing Blog

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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers. So what we see here is a bunch of user-groups adding their own ‘tags’ based on their understanding to the same set of pictures. Then there are other groups of people (Group A & Group B) who have used the same tag.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. There website called [link] is full of such great offers.

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Fastrack Adopts Social Media

The Marketing Blog

For passionate bikers and sports watch lovers there’s a Fastrack group on Facebook. The group is a platform to bring the biker community together – from India and overseas – to discuss trends, issues, products & offers, tips & advice, events and more…related, of course, to biking and maybe the great outdoors.

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Customer Service: Contrasting Examples

The Marketing Blog

If this is the way that companies like the ‘TATA’ group will treat its customers then the future is bleak for such organisations. I just added your RSS feed to my Google News Reader. If so, then see how focused they are towards their brand. The customer… who customer… who cares. I like your blog.

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