Sherrilynne Starkie

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Top Five: New Whatsapp for Business

Sherrilynne Starkie

It includes multimedia messaging, free calls, free international messaging, and group chats. Facebook updates news feeds to prioritize local news. Stories from loca l news publishers may appear higher in news feed for followers in publishers’ geographic areas. Feb 01, 2018. Feb 01, 2018.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. Pinterest improves organic reach for retailers. LinkedIn says it will soon be adding easy ways for members to message SMBs directly.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. Definition: Owned Earned Shared Paid Media. They are: earned, shared, owned and paid.

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Top Five: Finally some good news

Sherrilynne Starkie

In its continuing effort to clean up its act, Facebook has removed multiple misleading Pages, groups and accounts for coordinated, inauthentic behaviour. Instagram tests Recommended Post in Feed. Instagram is testing recommended posts in Feed, a new way for users to see content they may like. Finally, some good news!

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. In the upcoming weeks, Facebook is allowing pages to participate in groups. WhatsApp is testing an algorithmic feed for Status. In the next few weeks, Facebook is rolling out Instagram Direct to page inboxes in Brazil and the United States.

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Stories are popular on Instagram and Snapchat, but haven’t really caught on for Facebook until now.

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Why brands need to rethink Facebook

Sherrilynne Starkie

The decline in engagement stems from multiple issues such as increased competition for news feed placement and an algorithm that now favours family and friends over pages. It takes understanding of who they are as people, not just as a demographic group. Media, movies and artists take the biggest drops at 64, 68.6 Facebook has 1.47

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