Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. As a part of their 40 th anniversary celebration, Virgin group has launched a cool app called the Virgin ‘First Times’ app which will explore your Facebook firsts with friends.

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

NOVEMBER 2, 2012

Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. A local activation of their brand relevant to a specific group of their users. Photos of the storm and of people preparing for the potential flooding and electricity fallouts.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

SEPTEMBER 14, 2010

look at news feed – Users like an average number of 28 pages. Some of the main results of the study are: - Top three uses of Facebook were: 1. to interact with friends, 2. chat with friends, and 3. Younger users tend to like more pages.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

DECEMBER 10, 2010

You may have noticed in your feed how people have started to use the new profile and also updated their profile information. I think the platform has lacked to full-fill the promise of narrowing your target down on specific groups – especially on the small markets – this due to users not updating their profiles.

Facebook 185

Facebook MySpace Technorati Advertising 185

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. What Facebook’s News Feed Algorithm Means To Your Reach. Measure to readjust.

Products 229

Products Tips Banking Content 229

Mindjumpers

MARCH 27, 2013

The average reach of pages’ content in users News Feed is 8 %. People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. They are just combining other services all into one: feeding the marketers their consumers. This is great advertising for consumer communities on Facebook. Brilliant marketing strategy. They are not.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

AUGUST 1, 2012

In UK, France and Germany, nearly a third of the time spent on Facebook is viewing the News Feed. Obtaining this, fans can contribute to cause a chain reaction of communication appearing in a great number of their friends’ News Feeds when ‘liking’ or commenting on a specific piece of brand content.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

AUGUST 30, 2012

At this point, brands need to think Facebook’s algorithm EdgeRank into the picture to get the most of it, as it determines which types of content will be displayed in the users’ News Feeds – and is thereby spread to the users’ own networks. You can read more about this here. You can read more about this here.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

MARCH 7, 2012

Target Group – Who do you speak to? To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. . · Tone of Voice – What is your brand persona and how do you speak and act?

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

AUGUST 22, 2013

The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. The electronic music group Glitch Mob uses Vine to show short previews of their songs in the making. Six seconds is more than enough time to sell a product, service or brand — easily and effectively. Show A Preview.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

JULY 6, 2011

This creates involvement and interaction with fans that ends up in viral stories in the news feed. Therefore the key to success on your Facebook profile is first to keep it active and design conversations, keeping in mind your target group. Run campaigns. Run campaigns – contests, tabs with special functionalities etc.

Facebook 208

Facebook Activities Engagement Conversation 208

Mindjumpers

MARCH 2, 2015

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Twitter Aim to Regain Momentum with New Video & Group Message Features. Similar Posts: How to secure your Facebook Page from being hacked.

Video 100

Video Tumblr Foursquare Facebook 100

Mindjumpers

AUGUST 14, 2012

As an artist, if you want to secure a great endorsement deal, you have to have the right kind of fans according to the target group of the brand. Point being that the “news feed” on these music sites has the exact same function as that on Facebook. Adding social media to the equation. Enter social media.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Mindjumpers

JULY 4, 2011

The product was announced on Tuesday and has opened it to a limited group of initial users. Hangouts : This an option for ‘face-to face -face-to face’ as company quotes it, web group chats. With a lot of buzz, the project is launched in its Beta phase and everyone wants to try it out.

Google 247

Google GPS Review Groups 247

Mindjumpers

JUNE 14, 2012

Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function.

Tumblr 268

Tumblr Marketing Blogger Sports 268

Mindjumpers

JUNE 28, 2012

Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

Social Media 274

Social Media Influencer Report Groups 274