Akamai Marketing

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Here’s some different ways of looking at it: The care and feeding of followers and fans. You should also care because in that group of thousands of nobody’s is your next advocate or hater. Interesting question, isn’t it? I’m not a believer in checking my followers to see what they can do for me.

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The difference between an audience and a community in new media

Akamai Marketing

Its a total group of people who have a likelihood of appreciating your product and service. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. Interested in a community vs. an audience?

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

While these “Tweet-Ups” are excited when 100 people show up , here’s the rub: its a group of like-minded connected people who share what they know with others, meaning for each of the people who you reach at a Tweet-Up, your really reaching at least another 50 – and maybe thousands. Everyone is doing it.

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Jack Welch supports events and their business uses.

Akamai Marketing

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Tool Tuesday: SocialOomph

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The group got lots of together time as they moved along middle America on a 45-foot bus. The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame.

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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.