Direct Marketing Observations

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. Game changer alert!

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The Conundrum of Content

Direct Marketing Observations

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Social and search are inextricably joined at the hip.

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