Akamai Marketing

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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Buy 174
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Moderating Comments and Managing Online Communities

Akamai Marketing

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Comments 172
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The Viral Marketing Virus

Akamai Marketing

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Marketing 105
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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me.

Company 161
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The difference between an audience and a community in new media

Akamai Marketing

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. You might do so through creating unique experiences, you might do so giving your community to be part of the product development process.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Here’s some different ways of looking at it: The care and feeding of followers and fans. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. I’m not a believer in checking my followers to see what they can do for me.

Klout 221
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5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229