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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Here are some tips  to generating great online content to feed your social media networks! Social media networks were a novelty 5 years ago, but today their importance is no longer debated.  Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Increased traffic. Developed loyal fans. Twitter.

Interpreting Facebook Page Insights: Reach vs. Engagement

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Just because a consumer saw your post in their News Feed, it doesn’t necessarily aid in brand recall, purchase intent or indicate that you have a relationship with your customers. Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to. Mentions.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to. Mentions.

Using Facebook Hashtags for Your #FacebookMarketing

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When you click a hashtag, you’ll see a feed of posts that include that hashtag. When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can use them anywhere. How to Use Facebook Hashtags. workingfromhome?

Social Media News & Updates: September

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Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. This is how the new event ad will look on the mobile New Feed. Facebook Updates News Feed:  Facebook now shows more timely stories from friends and pages. Previously, these were only shown in the right-hand column on desktop. Pretty cool and useful!

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How to Use Facebook for your Business to Get Results

yMarketingMatters

Take the time of your posts into consideration and when your Fans will see this in their News Feed. As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Bottom Line.

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable?

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say?

Social Media Updates: July

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Changes to News Feed Ranking: Facebook announced another   change to the algorithm  that determines what people see in the news feed.  Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. One way to get your content higher-up in News Feed is to show people stories about things that are trending as soon as they occur.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

Once you have followed some profiles, you can click on your home tab to view your “feed” or timeline (TL). Your feed is all the latest tweets by persons who you follow. The volume of tweets in your feed can be overwhelming. What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

Social Media Updates: March

yMarketingMatters

Instagram Introduces Feed Algorithm to Show Best Posts First :  The inevitable has happened.  Instagram announced  that image feeds will be sorted to bring the most interesting or  relevant posts first. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. How do you feel about a potential Instagram feed algorithm?

Social Media News & Updates: February

yMarketingMatters

Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed.  It will include photos and posts that your friends have shared. Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. FABULOUS!! Really handy! Product Ads. Relevance Score. Mobile Video.

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Social Media Updates: July

yMarketingMatters

Facebook Updates News Feed Controls: Facebook’s Newsroom announced new News Feed controls that helps you to improve and manage your News Feed with the following functions: Prioritise friends & pages you want to see first. Easier access to your subscriptions feed. July has been a bumper month in social media! Linkedin. Twitter. Find new Pages to connect to.

Social Media Updates January

yMarketingMatters

This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. Facebook. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Twitter.

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Social Media Updates: April

yMarketingMatters

Facebook’s Latest News Feed Update : The social network has listened to its users and provided an algorithm update that will ensure that posts from people we interact with most, are higher up in the News Feed. Here are the most important social media updates that you might have missed in April……. The emoji will also show up in searches. There you have it! Did I miss anything?

Social Media Updates: October

yMarketingMatters

Boomerang is great, because you get to share awesome videos at the push of a button, which should increase engagement on your feed. As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. Read the full blog here. Yasmin.

Social Media Updates – February

yMarketingMatters

The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads. The month of love saw many new social media updates that I loved. Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. Facebook. Twitter.

10 Easy Tips to Build Your Fan Base on Facebook & Twitter

yMarketingMatters

Your business has a great Facebook and Twitter page.  I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short. Facebook Marketing Social Media Marketing Tips Twitter Facebook Community Facebook content Facebook fan Facebook fanbase Facebook posting Facebook sharing Facebook username marketing for small business Twitter followers

Social Media Updates: November

yMarketingMatters

Social media users are noticing more sponsored content in their social feeds and perceive them to be equally or more effective than TV commercials. And so November has drawn to a close and we’re slap-bang in the holiday season. Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. Skype.

Instagram Introduces New Business Profiles

yMarketingMatters

Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. It’s very easy to change your personal profile to a business profile! Follow these steps : 1.

Twitter Basics – How To Get Started On Twitter

yMarketingMatters

Once you have followed some profiles, you can click on your home tab to view your “feed” or timeline (TL). Your feed is all the latest tweets by persons who you follow. The volume of tweets in your feed can be overwhelming. What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

Social Media Updates: October

yMarketingMatters

Boomerang is great, because you get to share awesome videos at the push of a button, which should increase engagement on your feed. As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

Video Marketing For Your Business

yMarketingMatters

Facebook, on the other hand, curates videos for its users: The videos show up in the news feed based on what Facebook’s (Mighty) Algorithm determines that particular user might want to see. This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? YouTube and You Tube Advertising. Vimeo. Vine (6-seconds).

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When you click a hashtag, you’ll see a feed of posts that include that hashtag. When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can use them anywhere. How to Use Facebook Hashtags. workingfromhome?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: . NOTE: When you send out a tweet with @username at the BEGINNING of the tweet, “@username hello” the tweet will not show up on any of your followers Twitter feeds EXCEPT the user mentioned at the beginning of the tweet. . Twitter is a remarkable social media platform for your business. Mentions. Replies. Retweets .

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

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Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

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Facebook Eyes Clickbait-Free News Feed

SocialTimes Facebook

Facebook hopes to catch clickbait  in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.

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Facebook Testing Ability for Users to Post to News Feed But Not Timeline

SocialTimes Facebook

Facebook is testing a way to allow users to post to News Feed  without those posts ever appearing in their Timelines. Matt Elliott of CNET  shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.

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Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

SocialTimes Facebook

Facebook wants its users to find their News Feeds  to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.

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NEVER Feed the Trolls

Janet Fouts

The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.

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Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.

Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.

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