What You Need to Know About Facebook’s News Feed Changes
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?
8 Tips for Social Video Storytelling
MAY 2, 2016
First, you need to grab your audience in the first few seconds with what we call a “hook.” If you’re planning to use Facebook’s new video tool, you’ll want a silent hook—meaning, a striking image, sequence of images or words that really grab people, since videos play in the Facebook feed without sound until someone clicks. See more on how to create a hook in item 6 below. That’s huge.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
The story feed is a great place to post a series of snaps related to a particular event as they only visible for 24 hours. This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————-.
We Are Still Doing It That Way 10 Years Later – WTF
MAY 18, 2016
Using RSS feeds. So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Selling digital downloads. Using social security numbers as database identifiers.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. know you can automate this part to send an email blast every time there is a new entry in your blog RSS feed. You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views.
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
Because no control over what’s posted in your own group is “better,” LinkedIn “has improved the filtering of spammy and low-quality content so that promotional conversations stay out of the conversation feed and conversations can happen around more relevant topics.” A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate. This was back in 2013, and since then you can now post moving gifs and playable videos right there in Twitter feed. Look at how images display in your Twitter feed. Infographics, charts and graphs.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Feedly: With the help of Feedly, you can manage all your RSS feeds in one place. Feedly is basically an RSS aggregator. Tell feedly to curate content from your favorite publications, blogs, Youtube channels, alerts, podcasts etc. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem. Check ‘em out! The trap.it
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. Additionally, you can integrate RSS feeds from your favourite blogs and sites into your DrmUp accounts essentially putting all content valuable to you in one place! Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Be you.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Using content curation and scheduling tools like DrumUp and Feedly is a smart solution to this problem. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Share fresh, trending content consistently.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
Offer Facebook and Twitter users a simple giveaway for liking your page or following your feed when they provide you with their email and mailing address. It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. That component is promotional products. Here are some ways promotional products can enhance your social media campaign.
The Importance of Testimonials and Social Media
JULY 21, 2014
Your existing audience will be able to see these new testimonials in their feeds, and if they aren’t customers already, they might become more interested after reading the reviews. Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. Additionally, social media is a huge component of increasing leads for new customers.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
For $50 a month you can manage 25 different accounts along with 15 RSS feeds. Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right. You’ll agree that proper management is in fact, the key to doing anything right. HootSuite.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
Embed a Twitter or Facebook feed on your site. Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. This study uncovers various eye opening truths about social media, which assists in guiding your decisions on the social media front.
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
The key is to keep your feeds informative and engaging to grow your followers and find new donors in the process. The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
It can aggregate content from Twitter, Google Plus, Google Trends, any RSS feeds and many other. Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. When I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game. Making an email course.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
It taps into it’s news feeds – Newsle and Pulse – to get the most relevant industry news. What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. Awesome Tools. LinkedIn Elevate. Dynamic Signal – Voice Storm.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
Today, more and more people are posting on their own feeds and on the social media channels of said brands. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public. It’s All Inbound. credit ). credit ).
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
rasa.io’s content source tool leverages the power of the entire internet to bring content that is relevant to your members straight to them in one integrated feed. You can choose the 10-15 most useful RSS feeds for your members and have them automatically bring articles and information into your community at a rate of your choosing. Users can grow alongside their customized feed.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
Users are able to create topics on anything they are interested in and scoop articles to that feed. Sulia is a website that prioritizes topics and then aggregates stories into your news feed. You know how I love posts about content curation tools. Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. Examiner. But wait!
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
Build Your Organization’s Mobile Site: Mippin : This tool allows you to create a mobile site from a site that uses RSS feeds. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations. And, with 1.5 Convinced yet? But where do you begin? Good luck!
How Purpose Will Power Future Online Communities
MAY 25, 2016
Your feed is overflowing with tricks, hacks and best practices to “drive engagement”. This post by the super smart Bill Johnston originally appeared on his structure3c blog and is reposted here with permission. ———— Purpose. people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” Steger & Dik, 2010). a.k.a.
3 Ways to Get Members to Read Your Marketing Communications
MAY 21, 2014
There’s a constant feed of social media posts flooding your accounts. Of all the emails that come into your inbox every day how many do you actually read? How much of your junk mail do you actually read? How many do you think you catch? Probably just a fraction. quick scan of all those unread messages tells you they don’t apply to you. Answer their questions.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
Qualitative research can give us insights to feed the future. The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. than we find on storytelling. Data is only half the story.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. Image source. Diversifying Your Presence & Content. Study your audience to know which message works where.
Your Brand Is Not A Logo
MARCH 25, 2014
Since there are so many touch points that feed into a brand’s overall impression how do you even start? Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. This is probably your mission or cause.
Bringing the Awesome at #AMSFest
SEPTEMBER 17, 2015
Watch the Twitter feed here! I’m here at #AMSFest to bring you some of the tidbits and takeaways from this great event which brought together a big crowd of association executives and AMS vendors, as well as tech consultants working with AMS. AMSfest Tweets. Potluck
How to Write a Great Business Blog Post
AUGUST 6, 2014
Think curation, not just creation. We often get stuck staring at that blank page, thinking “I need to write something about x” – but your blog feeds (the sources you read) are FULL of industry content you might be able to report on, refer to, disagree with, or otherwise mention for some useful reason. How-to’s always work – you’re reading this, right? :)). 2.
How To Write A Post That Will Rock Your Facebook
NOVEMBER 25, 2014
The bottom line is, show your fans some appreciation by not cluttering up their news feeds with irrelevant or trite information. Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Interested? Be yourself.
How to Use Content Curation To Grow Your Online Presence
SEPTEMBER 23, 2014
You can do that by keeping a bookmark file, by setting up an Excel spreadsheet, using an RSS feed or any other way that suits you. For example, Scoop.it and Feedly allow you to input the topics you’re interested in, and then they monitor the Internet, showing you the articles and sources related to your topics. Guest post by Don Sturgill. ————-. Go ahead.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Make More Than One Twitter Feed. Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms.
On Paid Social Amplification
OCTOBER 6, 2014
Both are examples of direct social advertising which integrates your ad directly into the feed of a user, drawing their attention. Guest post by Jennifer Landry. ————— You have web presence on several platforms, with consistent, creative content. You post and share readable items relevant to your target audience unique to the platform placement. What You Get.
6 cool curation sites you may not have heard of
OCTOBER 21, 2013
This was sparked by the death of Google Reader, which depressed me so much that I stopped reading blogs altogether for a while. (By the way – I am currently using Feedly, but only reluctantly, and I’ve discovered I was tired of reading what I was reading, so culled it down to around 30 blogs. Anyway. It was a breaking point. ” Read more. ” 2. So to speak.
The Science Of Viral
JULY 1, 2015
If you feel like you don’t have the time to go through the entire world wide web and hunt down the perfect articles, apps like Feedly and DrumUp can do the job for you. Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? What exactly IS great content? million views. link].
How to Make Your Organization Seem More Human
APRIL 16, 2015
You already know better than to set your social media feeds on autopilot and walk away, but another great way to monitor consumer involvement with your organization is to run contests and challenges. You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. Mix Your Mixers.
All you need to know about organic reach on Facebook
JUNE 12, 2014
If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.” Short version: Sigh. This situation only hurts nonprofits. If you’re Red Bull and you have a gazillion dollars to spend on Facebook ads, you couldn’t give a crap about this really. They are screwed. photo credit ).
Teem’d: The New Collaboration Tool
AUGUST 25, 2014
generate ideas for social media together, adapt them to their local needs and then feed those ideas to post on Facebook, Twitter, Tumblr and LinkedIn. This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. The “How”.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality. The new Facebook page timeline layout changes the way your organization needs to think about content. For example, custom tabs to encourage users to join and or share a fundraising campaign. Think Pinterest. 9.
Association Social Media: National Society of Accountants
AUGUST 18, 2014
would say as far as content and scheduling, I feed Google+ and LinkedIn with articles and posts designed to encourage a discussion of the accounting/tax profession and industry issues. would love to see us create more original PR buzz and content tailored around that buzz to feed our social media, newsletters, and blogs. Who do you report to? . Are they interlinked in specific ways?
Association Social Media: ASAE
OCTOBER 8, 2014
The social media manager oversees the daily operations (content creation, posting of content, monitoring, and responding) of the main ASAE Facebook and Twitter feed as well as the major ASAE conferences that have a social media presence. Who do you report to? Are they interlinked in specific ways? How do you decide what content to post where? Do they have different audiences? Thanks Lauren!
You Finally Have a Google Plus Business Page… Now What?
NOVEMBER 29, 2011
On Facebook, Edgerank determines if your content is seen in news feeds. Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. What follows is my version of the original document we collaborated on. Implementatio
How To Automate Twitter Without Looking Like an Idiot
APRIL 8, 2015
Find the RSS feeds for each source. RSS stands for Real Simple Syndication, and is a sort of live news feed for various websites. Most people connect these hoses to a feed reader, where all these updates are aggregated to read, like a subscription. RSS feeds come in the form of a web address or link, but some websites are better than others at making these links easy to find. To
Why, How and When to Quit FeedBurner
AUGUST 28, 2012
If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. FeedBlitz is the only third party service to match FeedBurner with both RSS feed services (feeds, metrics, etc.)