[Feed] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
The fragmentation of the communication landscape is however also one of the most important feeding grounds for WOM and therefore generates a significant response to all these challenges. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Word-of-mouth happens all the time and everywhere. Period.
SOCIAL MARKETING FORUM
JANUARY 9, 2011
[Feed] The Single Most Important Social Media Asset
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets Twitter
JANUARY 9, 2011 | SOCIAL MARKETING FORUM [Feed] The Single Most Important Social Media Asset
NOVEMBER 26, 2010 | SOCIAL MARKETING FORUM [Feed] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age