| | | Scott Gould | |  Feed | 13 articles |
| Page 1 of 1 | Previous | Next | SCOTT GOULD MAY 17, 2010  Model: The 7 Levels of Participation For early adopters, this is easy – we get our readers to plug the feed into their reader. The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims to present some guide and scale for participation, with the goal of helping us know what level of participation to pitch for our communities or projects. | SCOTT GOULD FEBRUARY 28, 2011  If it doesn’t Spread, it’s Dead Facebook’s eco system enables one click posting of any media item to one’s newsfeed, Disqus auto posts comments to feeds, etc. Want to learn why if you content doesn’t spread it’s dead, and how to make it spread? Read on. You’ve heard me bang on before about spreadability vs reach. I’d advise you take 10 minutes today to read the article. Sam | | | | | |
| SCOTT GOULD MARCH 24, 2010  The Social / Broadcast Matrix Twitterfeeds that publish RSS feeds into a Twitter stream. I wrote last week about ‘ Broadcasting Social Media ‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. Lo and behold: First, Some Definitions. | SCOTT GOULD OCTOBER 8, 2010  What The New Facebook Groups Mean For Community Groups in the status feed. From my early testing, these new Groups insert the updates into the news feed for those who are following them, meaning I have a new way to keep track of information that relates to an area of my life. Now, I can do the same with the new Facebook Groups, as well as see it in the news feed. Yesterday Facebook released a new version of Groups. So what? | SCOTT GOULD AUGUST 6, 2010  Are You Afraid To Give It Away? When I read a feed for a few weeks and find they never link out and talk about anyone but themselves, I think that they are too lazy and too self consumed to actually focus on others and curate conversation for others. This is the premise that most of the digitalls on Twitter follow. Beyond that, there’s a bit play in open innovation with co-creation too. An Open World. | SCOTT GOULD OCTOBER 13, 2010  Audio: Scatter, Gather, Matter – A Marketing Lesson From The Bible harvest feeds people and a tree bear fruits that feeds poeple. I’ve always maintained that you can find everything about marketing and social media in the bible. Because it’s all about human behaviour at the end of the day and the bible is a fantastic documentation of human behaviour whether you agree with it’s conclusion or not! Scatter. Gather. Matter. | | | | | | | |
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SCOTT GOULD | THURSDAY, DECEMBER 2, 2010  Not A Presentation, A Participation!
What Robin basically did was take my own medicine and feed it to me. I had one of those conversations this week with my dear friend Robin Dickinson. You know what I mean. Where your brain gets turned over in your head and the game plan changes in every way possible. This conversation was about the presentation I’m giving next week at the International Youth Conference Festival in Pakistan. My speaker notes are here. Watch : So it’s no longer a presentation I’m giving. It’s a participation. Why we do default to presenting and not participating? MORE >> -
SCOTT GOULD | TUESDAY, JUNE 1, 2010  Building the Kingdom: Number 1s and Number 2s
There is an immense pressure from every side, with bloggers telling other bloggers that they have to get a brand, get their product, get their affiliate program, get their feeds, and so on. Over the last week, there’s been some great discussion from our community on the post “ Are you a King or a King-Maker? &# First of all – thank you. The depth of discussion has been exceptional and a very clear display of people who are all committed to being king-makers. To get you up to speed. The point we were making is that some people are kings and some people are king-makers. MORE >> -
SCOTT GOULD | THURSDAY, FEBRUARY 11, 2010  Conversation About vs Conversation With
Any bit of news that comes in the Facebook or Twitter feed comes from a person which immediately creates context for that content. Conversation With requires people to actively find the advertisers page or website and say something, when they can just as easily comment it on any one of the stories coming up in their Facebook feed. I wrote recently that. Consider the worn-out ‘ Social Media is a conversation ‘ mantra. Yes, conversation is a part of Social Media , but not everyone wants to talk non-stop with you! They won’t, because there is no reason to. Two Types of Conversation. MORE >> -
SCOTT GOULD | MONDAY, NOVEMBER 8, 2010  Getting Informed with Social Media Informer
It’s a portal that aggregates feeds (almost 50) from top writers in the social media space. Anything that helps people find great content is aces in my book. And any endeavour that seeks to help people benefit from this by providing their content, as well as finding it, is a good thing and a simple form of curation in our over-bloated world. while back I was one the founding 10 people or so who was invited to join Social Media Informer. They’ve also got a range of sub categories that you search through to find content in specific areas. Your Leading Thoughts. Photo credit. MORE >> -
SCOTT GOULD | SUNDAY, FEBRUARY 21, 2010 People Don’t Care
The Twitter bio said “Official Eurostar Twitter feed. John Cass was asking some great questions recently about Transparency in Social Media. Rich Baker was asking similar ones too with regards to Film Four and Vodafone. My response to both was what I say when consulting on Social Media integration for my clients: People don’t care. No pretty picture today. No flowery language. Just let the reality hit you: people don’t care. Remember Eurostar ? When everyone was angry, they went to the Twitter account for answers. Thanks for understanding.” labour the point here. Question. MORE >> -
- A Conversation With Me and Andrew Pickering SCOTT GOULD | WEDNESDAY, AUGUST 25, 2010
- Three Ways To Write Blog Posts SCOTT GOULD | SATURDAY, FEBRUARY 6, 2010
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