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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords. It’s surprising how many B2B companies still overlook this key task.

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Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. Do not pitch your products.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. 6.     Think About a Mobile Website. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website.

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Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Want to see a great example of sharing photos in social media? That my friends is user engagement.

Live Tweet During A Webinar To Get Targeted Twitter Followers

PWB Marketing Blog

Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. Plus, it’s a great way to gain targeted Twitter followers. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. That way, if someone starts following our tweets mid-stream, they can go back and see what we’re tweeting about and where we’re getting the information. The neat thing is that other webinar attendees who are following the hashtag in real-time will see your tweets in their stream.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures.

Don’t “Blow” It – Plan Ahead on Your Marketing Campaign

PWB Marketing Blog

checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. So I grabbed a copy to take back to the office.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

Tips to Prevent Compromised Facebook Accounts

PWB Marketing Blog

Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. I always check into my client Facebook accounts first thing in the morning. This morning at 6:30 a.m. noticed a post on one of the social media sites I follow, it mentioned a large scale Facebook hacking. By the time I got into work, the story was all over the news, and the sites were taken down temporarily by Facebook. Don’t click on strange links – Ever! Don’t click on friend requests from unknown parties. Facebook Security. Facebook

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

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Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

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Facebook Eyes Clickbait-Free News Feed

SocialTimes Facebook

Facebook hopes to catch clickbait  in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.

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Facebook Testing New Multiproduct News Feed Ads

SocialTimes Facebook

Facebook is testing a new type of multiproduct News Feed ad  with advertisers including Michael Kors  and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season.

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Facebook Testing Ability for Users to Post to News Feed But Not Timeline

SocialTimes Facebook

Facebook is testing a way to allow users to post to News Feed  without those posts ever appearing in their Timelines. Matt Elliott of CNET  shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.

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Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed

SocialTimes Facebook

Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger  and News Feed  on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games is launching with 17 titles: Pac-Man , Bandai Namco Entertainment. Arkanoid , Taito.

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NEVER Feed the Trolls

Janet Fouts

The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.

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Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.

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Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

SocialTimes Facebook

Facebook wants its users to find their News Feeds  to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?

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Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Mikhail Larionov News Feed Opt In Opt Out payments PayPal Plugins privacy Reference Parameters Referral Links safety Search security Sponsored Messages Stripe Targeted Ads templates Webview

Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.

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Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.

Feedburner to Feedblitz – Why We Migrated Our RSS Feed

Convince & Convert

Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.

Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.

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What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?

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3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?

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Facebook RSS feeds and iGoogle

Laurel Papworth

went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source&# I couldn’t find the feed for either RSS or ATOM.  So here’s what I did. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below.

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Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. What is iGoogle?

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.

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HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite

Laurel Papworth

How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to  > Facebook > Inbox > Notifications. In other words, add YOUR RSS feed. Other Facebook RSS Feeds.