PWB Marketing Blog

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords. It’s surprising how many B2B companies still overlook this key task.

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Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. So I grabbed a copy to take back to the office.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. Do not pitch your products.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. 6.     Think About a Mobile Website. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? That was five years ago.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Want to see a great example of sharing photos in social media? That my friends is user engagement.

Live Tweet During A Webinar To Get Targeted Twitter Followers

PWB Marketing Blog

Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. Plus, it’s a great way to gain targeted Twitter followers. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. That way, if someone starts following our tweets mid-stream, they can go back and see what we’re tweeting about and where we’re getting the information. The neat thing is that other webinar attendees who are following the hashtag in real-time will see your tweets in their stream.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures.

Don’t “Blow” It – Plan Ahead on Your Marketing Campaign

PWB Marketing Blog

checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. So I grabbed a copy to take back to the office.

Tips to Prevent Compromised Facebook Accounts

PWB Marketing Blog

Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. I always check into my client Facebook accounts first thing in the morning. This morning at 6:30 a.m. noticed a post on one of the social media sites I follow, it mentioned a large scale Facebook hacking. By the time I got into work, the story was all over the news, and the sites were taken down temporarily by Facebook. Don’t click on strange links – Ever! Don’t click on friend requests from unknown parties. Facebook Security. Facebook

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

Facebook Testing Ability for Users to Post to News Feed But Not Timeline

SocialTimes Facebook

Facebook is testing a way to allow users to post to News Feed  without those posts ever appearing in their Timelines. Matt Elliott of CNET  shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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NEVER Feed the Trolls

Janet Fouts

The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.

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Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?

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Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.

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Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed.

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What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

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Feedburner to Feedblitz – Why We Migrated Our RSS Feed

Convince & Convert

Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

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Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time. My Business Page is on Facebook at: [link] Do join me

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Facebook RSS feeds and iGoogle

Laurel Papworth

went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source&# I couldn’t find the feed for either RSS or ATOM.  So here’s what I did. If you want the full wall, comments and everything, I have no clue but MetaPrime have listed the feeds below.

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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. However, we can't say that this came out of the blue?

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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.

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HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite

Laurel Papworth

How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to  > Facebook > Inbox > Notifications. In other words, add YOUR RSS feed. Other Facebook RSS Feeds.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Say that three times fast! Enter iGoogle…. What is iGoogle?

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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521 – Feeding Your Leadership Skills

Engaging Brand

Can looking back at events stop us from moving forward? Can reflection actually harm our progress as business leaders? Herminia Ibarra , Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD , joins me to talk about Act Like a Leader, Think Like a Leader. We discuss. What is the biggest impact on success as a leader? How to avoid the competency gap?

5 Ways to Beat the Facebook News Feed Update

Proactive Report

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.  So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. certainly have. Simple.

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General Motors and Logitech Dominate the #CES2016 Feed

Convince & Convert

Tech: #CES2016. The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. Politics: GOP Ads Hit Airwaves.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. To take advantage of the Google Reader downtime they’ve turned off free accounts (which didn’t allow more than 64 feeds) so this may come back in the future. ProBlogger: 94,647.

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How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. just showed how I'm doing this with Facebook's Frictionless Sharing on this blog (just click through to the blog, and click the link over on the right to start adding these posts.

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media CEL public relations Facebook News Feed algorithm social media engagements Tonight Show with Jimmy Fallon A new change to Facebook may help brands and their engagement levels. Post by CEL Public Relations.

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Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"

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What Makes Your Facebook Page Post Feature On Feeds? - Social Media

Social Media Network Marketing

While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members. So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. Did you know: Almost more than 90% of filtration takes place - which means you have 10% chance to show up on your Fan's Community Member's Feed!

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