7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. Facebook is not your friend. Social Media
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
When you create or follow a list, you may also see some posts from that list in your main News Feed. Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. From an event: Click Save.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Every hashtag on Facebook has a unique URL, and clicking on one will redirect you to its feed. You can also create posts directly from the hashtag feed or search results. Hashtags are increasingly important in social media marketing campaigns. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. What are hashtags? Twitter. Google+.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Photo editing: Use apps like Camera+ and Snapspeed to enhance your photos and create a consistent look and feel for your feed. Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. Employing these tactics will help your social media marketing efforts pay off.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. SlideShare.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
HootSuite simplifies posting and scheduling Facebook updates, adding images, monitoring feeds, and more. RSS Graffiti automatically publishes your blog RSS feeds on your Facebook Page. One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook App Suites. 1. Ripe Social. AgoraPlus.
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. How does Facebook determine what shows up in a news feed? Translation: You must pay to play.
Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]
AUGUST 17, 2013
This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Pamorama has moved! Update your Reader now. Branding Facebook Google Plus Infographics Marketing Pinterest Social Media Social Media Marketing Twitter engagement Google Social media marketing
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
Getting these fans to engage with your brand on Facebook means that your content will appear more often in their news feeds. See my post Understanding Facebook Edgerank to learn how to give your Facebook posts a higher probability of appearing at the top of news feeds.). 2. If you’re using social media to market your company, you know that social media fans are not all alike.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
FriendFeed, and RSS feeds and displays them in a slick interface all in one place. Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The impact of those relationships affects our Web authority. What are they saying about my brand? PostRank.
60+ Content Curation Tools
JULY 28, 2013
This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Pamorama has moved! Update your Reader now. Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing
7 Facebook Marketing Case Studies
MAY 19, 2013
5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays. Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. HubSpot. Drive customer engagement and generate more leads. Luxury Link.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. According to comScore, 40% of time on Facebook is spent on the News Feed.
8 Ways to Get More Pinterest Followers
APRIL 6, 2014
Go to the Popular feed and comment on the most popular pins. Pinterest is a huge driver of e-commerce. . Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. Why you need Pinterest. Use these tips to grow your following: 1. Include a link to your website. Share!
17 Pinterest Metrics Every Brand Should Track [Infographic]
AUGUST 10, 2013
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10 Facts About Consumer Behavior on Facebook
SEPTEMBER 18, 2011
This is contrary to a February study by email marketing firm ExactTarget , The Social Break-Up , which concluded that 81% of consumers have either “unliked” or removed a company’s posts from their Facebook news feed. A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
Each one requires constant care and feeding, and content is at the core of every conversation. . It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands Brands have evolved into media companies that must think like publishers. How will this planning template aid your business?
10 Tips for Better Facebook Status Updates [Infographic]
AUGUST 4, 2013
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20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
link] How to Use Twitter Analytics Apps to Manage your Feed — 2moroDocs [.] 20 Top Twitter Monitoring and Analytics Tools [.] By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. How is your brand perceived? Wide reach. Direct feedback. Share URLs?
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on. RightNow Social Experience allows you to monitor conversations on Twitter, YouTube, RSS feeds, your Facebook fan page, and other social channels, and then helps you respond quickly and appropriately. $. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Addictomatic. Alterian.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. These providers allow other Web sites to incorporate the blog’s “syndicated headline or headline-and-short-summary feeds under various usage agreements. Web feeds benefit publishers by letting them syndicate content automatically.
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
link] » Blog Archive » reBlog from pamorama.net: 16 Free Must-Read eBooks About Social Media [.] to the RSS feed for updates on this topic.Powered by WP Greet BoxWordPress Pluginpamorama.net, 16 Free Must-Read eBooks About Social Media, Feb [.] pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. Content , Cory Doctorow. link].
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
Create RSS feeds for your Twitter search results Create e-mail alerts for your Twitter search results using TweetBeep If you educate yourself about how they work, search engines will become one of your most valuable tools. pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. Víctor González.
26 Free Tools for Monitoring Your Brand's Reputation
DECEMBER 6, 2009
MonitorThis : Subscribes you to up to 20 different RSS feeds through one stream. Can be subscribed to as an RSS feed. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity.
The Facebook Juggernaut: Exponential Growth + World's Leading News.
FEBRUARY 10, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader? by Pam Dyer on February 10, 2010 Share Facebook celebrated its sixth birthday on February 4th and announced that it now has over 400 million members. If Facebook was a country, it would soon have the largest population in the world. pamorama [.]
Top 10 Social Media Blogs of 2010
JANUARY 31, 2010
Although not all I’m subscribing but 50%++ are in my feeds as we speak. Although not all I’m subscribing but 50%++ are in my feeds as we speak. pamorama marketing, life, social media Home About Bookshelf Links Contact Top 10 Social Media Blogs of 2010 by Pam Dyer on January 31, 2010 Share Social media is the talk of the planet. But where do you go to learn the best tips and tactics? Look no further… In December, Social Media Examiner solicited nominations for their annual list of the top 10 social media blogs. This is a sign of the blog’s commitment to blogging (15%).
Social Media is a Lifeline After Haiti Quake
JANUARY 13, 2010
Here’s another site that sprang up to provide ongoing feeds and up-to-the-minute video of the disaster. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media is a Lifeline After Haiti Quake by Pam Dyer on January 13, 2010 Share As we’ve seen lately with other emergencies and disasters, the news about the devastating earthquake in Haiti materialized online. After the 7.0 quake struck yesterday, with most power and services knocked out, Haitians turned to Twitter, Facebook, and other Web sites to show the world what had happened.
Facebook CEO Bares All, Embraces New Privacy Settings
DECEMBER 11, 2009
Remember when Facebook rolled out a minor redesign of its status feed in October? pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook CEO Bares All, Embraces New Privacy Settings by Pam Dyer on December 11, 2009 Share While privacy gurus, security firms, and users try to decipher the implications of Facebook’s new privacy settings , at least one person is embracing them: Facebook Founder and CEO Mark Zuckerberg. Zuckerberg, who is usually extremely private, has opened up his profile so that anyone can see his wall, events, and photos.
What Google's Real-Time Search Means for Brands
DECEMBER 13, 2009
Feed it regularly and it will generate traffic! Feed it regularly and it will generate traffic! pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. How will you promote your new Facebook contest?
Facebook Testing Ability for Users to Post to News Feed But Not Timeline
JUNE 8, 2016
Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. Matt Elliott of CNET shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
NEVER Feed the Trolls
OCTOBER 12, 2010
The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.
Facebook Updates News Feed
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed.
What You Need to Know About Facebook’s News Feed Changes
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
Feedburner to Feedblitz – Why We Migrated Our RSS Feed
Convince & Convert
SEPTEMBER 12, 2012
Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
Convince & Convert
OCTOBER 14, 2012
Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them.