Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The question now is, does Instagram need it too? What This Means for Brands.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. Platform crackdown.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. For example, Facebook Mentions has live feeds for public figures and is gearing up to create these for everyone soon. Emojis: Another language that is easy to learn but hard to master for brands. No Time to Comment. Video as Ad Revenue.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer?
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr’s functionalities. Set a strategy. Pay for visibility.
Instagram’s New Web Profiles: The Value for Brands
NOVEMBER 6, 2012
However, there is no news feed, so in order to explore profiles, you’ll have to know the usernames and enter them yourself: instagram.com/[username], such as i nstagram.com/nike. People have become fond of Instagram as an ad-safe place, and I doubt that you in the near future will be seeing ads popping up in your mobile Instagram feed. Seen from the user perspective.
What NOT To Do On Facebook
NOVEMBER 7, 2011
Here are some interesting survey findings, which can be useful to understand why customers hesitate before Liking a brand: 39% of Facebook users that Like at least one brand stated that brands should never interpret the Like as permission to post marketing messages that would appear in the News Feed. Facebook Social Media contests fans Fcebook for brands marketing messages news feed trust
How to Boost Your Number of Followers on Instagram
JULY 2, 2012
Even if someone likes the photos you post, they don’t want to see their news feed dominated by your brand’s post. Tweet ??The diligent The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. Interact with your followers. Use hashtags. Monitoring.
Report: Social Marketing Is More Than Just Likes [Report]
JUNE 25, 2012
And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. As shown in the above model from the report, the first step for a brand is then to actually be seen by fans in their News Feed. Facebook pages are the go-to destination. Here, it is stated that the Skittles brand website had 23,000 U.S.
How to Use Pinterest And The New Rich Pins Features
JUNE 5, 2013
What Facebook’s New News Feed Means For Brands. Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. Creating a presence. Rich Pins.
Social Media Definition by Peeing [infographic]
JANUARY 21, 2011
Tweet The other night I were browsing through my following feed on Tweetdeck, looking for interesting news – a fun tweet caught my eye…. knew that I’ve seen something like it before – another tweet a couple of days ago. All credit on the original idea goes to someone unknown out there in the blogospere. Similar Posts: Is Social Media Just A Buzzword?
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
To summarize, Facebook continues to optimize users’ news feed to make it more relevant to them. The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter.
5 Useful Facebook Updates To Notice
JUNE 1, 2012
Organic reach refers to the number of unique people who have seen your content in their news feed, ticker or on your page. The promoted posts will then reach more of your fans depending how much you spend and be shown as a sponsored story in their news feeds. When people engage with the post, it will be shown in their friend’s news feed too. Assign Admin Roles. Switch Region.
The Social Newsroom – How To Make It Happen
MARCH 7, 2013
The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. Most successful companies have implemented this structure and it’s key that all spokes understand to feed into the editorial planning of a company’s social channels. We call it “The Social Newsroom”. They are in no particular order: News.
Pheed – Express Yourself on Social Media
JULY 2, 2013
It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. This way you can charge others to subscribe to your feed. I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. platform for brands?
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Is your company considering content amplification on Facebook? Over
Understanding EdgeRank [infographic]
MAY 10, 2013
In the infographic, Facebook’s news feed product manager, Will Cathhart, has broken down the algorithm into 4 main social factors. 1. EdgeRank Facebook Facebook engagement news feed optimization Postrocket Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. click to view large).
How Social Media Reflects Human Behaviour
NOVEMBER 2, 2012
Since the recent changes of Facebook’s EdgeRank , it has become increasingly crucial to understand the mindset and behaviour of your Facebook users in order to create content with relevance to your target group and thereby reach their News Feeds. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms.
Instagram Broadcasting from the Golden Globes
JANUARY 11, 2016
The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed. goldenglobes, #goldenglobes2016, #goldenglobeawards). It’s actually a pretty cool experience.
Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second
OCTOBER 26, 2011
How to Improve Your News Feed Ranking on Facebook. Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million.
Social Music: A Sound Endorsement Strategy [INFOGRAPHIC]
AUGUST 14, 2012
Point being that the “news feed” on these music sites has the exact same function as that on Facebook. Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication. Music is a conversational touch point that most consumers can relate to and have passionate opinions about. Pepsi led the way. Adding social media to the equation.
How To Set Up a Presence on LinkedIn
NOVEMBER 21, 2011
Follow LinkedIn’s wizard for creating your company profile – you will be able to add a logo, locations, and a feed for your company blog. Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. Now the question is who follows your company on LinkedIn and why? Why LinkedIn? Your basic company profile is set up.
How To Create Offers On Facebook
MAY 10, 2012
The users who have liked your page then see the offer in their news feed. When a user has claimed an Offer, a story will be published in their friends’ news feed and possibly also on their timeline or as a sponsored story, depending on the user’s settings. The offers therefore normally spread through the users’ news feed as they are being claimed. How does it work?
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
Due to lesser engagement, brand’s updates would rank lower in the news feed because of the EdgeRank algorithm. So brace yourselves brands, you need to keep coming up with interesting content to secure the engagement levels and to be seen in the news feed. How to Improve Your News Feed Ranking on Facebook. What does it mean for brands? What NOT To Do On Facebook.
How to Adjust to Facebook’s Changes in the EdgeRank Algorithm
OCTOBER 22, 2012
In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users. But instead of spending time joining the “complain about Facebook” discussions , why not focus on how to make sure that your posts actually appear in the optimal amount of your fans’ News Feeds? You probably have.
How Altoid Used Social Media to Change Customer Perception
SEPTEMBER 30, 2011
Recipients of an Altoids Curiously Strong Award receive a Golden Tin straight to their Facebook feeds complete with the anthem video and an exclusive invite to become immortalized in the Altoids.com Curiously Strong Gallery. Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. The creative idea. Campaign.
How to Create Engagement Through Facebook Timeline
APRIL 19, 2012
People who once liked your page will most likely not visit your page again – they will just notice the update you share in their News Feed – so keep in mind that you have to give your audience a concrete encouragement to do so. Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities.
How To Post Effectively on Facebook
APRIL 19, 2011
Remember that users are very selective when scrolling up and down their feed. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes.
Facebook Launches Questions
MARCH 25, 2011
Once a user votes or answers the question, it will be posted in the News Feed of their friends. Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. How it works.
2012 Is The Year of Visual Communication
MARCH 19, 2012
People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. Not only do people react more to visual content, posts with visual content have a greater potential of being ranked higher in News Feeds among the Top Stories. The integration between the three platforms makes it even more clear that visual content is here to stay.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.
How Brands Use Pinterest
FEBRUARY 28, 2012
How to Improve Your News Feed Ranking on Facebook. Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. Back in December, Pinterst counted over 7 million unique users, compared to 1.6 million in September. What is Pinterest? Ideeli.
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Special treatment: (one of our favorites is at a zoo: ‘check in on foursquare for private access to the penguin feeding’). Tweet More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. Claim you place on foursquare.
How To Produce Engaging Updates [infographic]
OCTOBER 17, 2011
Having a high level of engagement on your updates will make your status updates rank higher in your fans’ news feeds and thus be more exposed. If no one is interacting with your content, it is less likely to be featured in your fans’ feeds and your status updates may never reach more than a few people. How to Improve Your News Feed Ranking on Facebook.
EdgeRank Is Still Valid According to Study
JUNE 15, 2012
However, the algorithm EdgeRank seems to be a very good starting point for understanding the secret deciding what gets the highest ranking in your fans’ and their friends’ news feed. To sum up for those of you who don’t breath EdgeRank through the office air everyday: Time : The newer the post, the better the visibility in the news feed. The EdgeRank model. The results.
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Since participants spend a large part of their time (27%) on the homepage and news feed, this area has a greater impact on engagement. Similar Posts: How to Improve Your News Feed Ranking on Facebook. Tweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. For this purpose, they analyzed over 80,000 of their Posts over the month of October (2011). . Each post on Facebook roughly reaches about 2.5% of fans.
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Send a clear message. Keep it simple.
5 Tips To Assist Your Content Production Work Flow
APRIL 11, 2014
What Facebook’s News Feed Algorithm Means To Your Reach. More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Define conversational touch points. Create an editorial calendar. Build a content bank.