Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Do you get the sense that they don’t even pay attention to their feed? You can come to your own conclusions on that but here are some more qualifying questions that might help you decide and determine true social media influence. Do they enhance your experience? Do they engage? Do they share your content? Are they a SME?

B2B 276
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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. So tying that information literally into a search feed, is essentially the same thing.

Curation 168
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What Twitter could learn from Facebook Deals

Direct Marketing Observations

The deals may show up on a users’ news feed, or in ads on the dashboard on the left. Remember when Facebook changed it’s wall into a virtual Twitter feed of your Friend’s activities? Users can buy the deal with a credit card, or share it or like it. Why did Facebook create Places?

Twitter 183
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The Reality of Social Currency

Direct Marketing Observations

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content.

Loyalty 226
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The Conundrum of Content

Direct Marketing Observations

So that means you’re just going to pull in everyone’s RSS feeds? Though I’m a proponent of supplementing one’s own content with perhaps a national feed, it’s not a good idea to push the content of others. Or does that mean you’re just going to scrape good content from others?

Content 207
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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse.

B2B 112
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Is Twitter really working for you? 10 questions

Direct Marketing Observations

How much, was I shaping my Twitter feed, and how much was Twitter shaping me? I was reading an article in The New York Times Sunday Magazine titled, “I Tweet, Therefore I am&# in which the author Peggy Orenstein ruminates.

Questions 189