That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Its easy to get lulled into a false sense of success. At this point, a wake-up call is imperative. We should never sit on our laurels in social media. Enter Qwitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important? What I like: Unobtrusive: Its a single email once a day.   The paid version provides for ad-free emails. That would be worth paying for! MORE >>

Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) You’ll probably get both inspiration and that sick feeling in your stomach that there is a lot of junk out there. Define your goal. There I said it. Define it. MORE >>

If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me. Go ahead, let it all out. I’m really curious about your thoughts. MORE >>

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Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post. While I’m still not using Sprout Social to post, the addition of my Google Reader feeds to its interface is mighty helpful, and again, its the interface that makes it manageable here. When I last wrote about Sprout Social in May 201 1, I’d been using it for a couple of months. But for $92/year it wasn’t breaking the bank either. There was a long list of “Meh.” MORE >>