5 metrics to track on Twitter
JULY 28, 2011
PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter? Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals. Increased brand value?
What's your social currency?
APRIL 4, 2011
By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer – let me give you a hint: its a trick question. Here’s the answer. Its all about “What’s in it for them. Wrong.
Social Media Complainers – your new BFF's
MARCH 31, 2011
Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy. Ignoring the fact that you HAVE complaints is a “if a tree falls in the woods and no one is around to hear it.did it really happen? customer service philosophy. They WANT a resolution.
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less. Define your goal. There I said it. Commit.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand? All Rights Reserved
Socially Speaking What do YOU expect from brands and companies using social media?
JULY 13, 2011
If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me. Go ahead, let it all out. Besides Zappos. =). Conversation social media
Why Talking Like A Human Requires An Actor’s Mindset
FEBRUARY 11, 2015
When we do, we’ll all know because our social media feeds and the results for business will be remarkably improved. As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day. It’s important to be thoughtful. But sometimes, being thoughtful is actually dehumanizing.
Tool Tuesday: Qwitter
MARCH 1, 2011
That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends in Twitter. Its easy to get lulled into a false sense of success. At this point, a wake-up call is imperative. We should never sit on our laurels in social media. Enter Qwitter. Why is this important? That would be worth paying for!
Why Buying Twitter Followers Is Damaging To Your Brand
MARCH 22, 2013
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Tool Tuesday: Sprout Social Update
NOVEMBER 22, 2011
Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post. While I’m still not using Sprout Social to post, the addition of my Google Reader feeds to its interface is mighty helpful, and again, its the interface that makes it manageable here.
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.
On Alice in Wonderland and Social Media
FEBRUARY 3, 2011
Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. The elusive White Rabbit.telling you EXACTLY what he thinks. The Moral of the Story: Before you follow the White Rabbit, talk with him some more. Alice does both. Confused?
The difference between an audience and a community in new media
SEPTEMBER 13, 2011
Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience and “community. Guess what? Read on.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. Enter: PostRank. Love how easy it is to read and interpret.
The Viral Marketing Virus
MARCH 14, 2013
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Moderating Comments and Managing Online Communities
MARCH 19, 2013
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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.
JUNE 28, 2009
As a child, I never got sick of that song…and even today, I remember it when strolling down the aisles of the grocery. Who says ad dollars aren’t worth every penny?! The Oscar Myer Weinermobile makes an appearance in Hawaii this week. Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Put it in perspective. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. And the tour in Hawaii will last over July 4th and into the following weeks.
Twitter-ups the future of events, sponsorship and event marketing
APRIL 30, 2009
Everyone is doing it. Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. They just won’t go away, despite the trendiness of the web. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. You can’t sponsor Twitter – but you can sponsor Twitter-ups.
Jack Welch supports events and their business uses.
MARCH 9, 2009
By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved
The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.
MARCH 9, 2009
The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus. The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. One of the more colorful venues included a bowl-a-thon with Professional Convention Management Association (PCMA) members. The result?
The Wells Fargo Debacle.how to get around it
FEBRUARY 11, 2009
Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. So, if you think that because you are in the sponsorships arena, not the incentive arena this won’t effect you, guess again. As a tax payer, I can’t help but be outraged. As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. They have to be smarter.
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Facebook Eyes Clickbait-Free News Feed
AUGUST 4, 2016
Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.
Facebook Testing Ability for Users to Post to News Feed But Not Timeline
JUNE 8, 2016
Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. Matt Elliott of CNET shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
NEVER Feed the Trolls
OCTOBER 12, 2010
The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.
Facebook News Feed: Friends and Family First, Core Values
JUNE 29, 2016
Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm. Engineering director Lars Backstrom announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.
Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories
AUGUST 11, 2016
Facebook wants its users to find their News Feeds to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games. Instant Games is launching with 17 titles: Pac-Man , Bandai Namco Entertainment. Arkanoid , Taito.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. ” You can learn about all of the changes here. What do you think?
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays.
Feedburner to Feedblitz – Why We Migrated Our RSS Feed
Convince & Convert
SEPTEMBER 12, 2012
Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Mikhail Larionov News Feed Opt In Opt Out payments PayPal Plugins privacy Reference Parameters Referral Links safety Search security Sponsored Messages Stripe Targeted Ads templates Webview
JUNE 30, 2016
It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.
What You Need to Know About Facebook’s News Feed Changes
AUGUST 12, 2013
Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping. As Facebook rolls out these changes to the News Feed, what are you noticing about the way your page and/or content is performing?