Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

3) Editors’ Picks – Creating an Editors’ Picks RSS feed allows you to provide five links to priority content that will potentially be featured in a special module within Google News: There are some specific guidelines to follow for the RSS feed. Plus it has a number of other features that are specific to Google News.

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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. However the collective payoff can be substantial so it’s worth devoting some resources to it.

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. But as a user I find it annoying to frequently see posts in my Facebook news feed that directly ask, cajole or downright beg me to “LIKE” it.

Sports 116
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

The tool indexes millions of RSS feeds and a Feed Authority score is applied to each. Fresh Web Explorer is a new tool from SEOmoz that lets you find recent mentions and links, searchable by URL, domain, brand, keyword, etc. SEOmoz PRO membership is required to use it. Google Blog Search.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Or stand over the fax machine feeding through one press release at at time. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials.

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. Consider creating a dedicated feed for content that makes the most sense for StumbleUpon. Additional Notes.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles.

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