Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. Pingback by Entertain Your Readers When You’re Not There « Small Business Center | July 2, 2010 | Reply [.] Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. Blog | HLC Inc. MORE >>

TKO Graphix : “I think a no-comments page lacks consideration for the reader.&# Renee Barrett : “You mean glorified digital press releases?&# It’s a newsletter, a column, a release and there is nothing wrong with that, particularly if you are a Godin or share a great YouTube videos. IIRC Mitch Joel didn’t always respond to comments on his excellent blog, letting readers do so in the comments but he’s become more active reading and responding to comments, rethinking that strategy and seeing the value. Let’s take a look. MORE >>

Once you’ve hit “publish,” your post takes on a life of its own, appearing in aggregators, RSS feeds, and on social media. Save Yourself: Broken RSS feeds, difficult-to-find email subscription boxes, a lack of contact options, or an overly complex layout can send readers fleeing. And, like ProBlogger , BGR features prominent RSS and email subscription options that encourage readers to stay engaged via feed reader or email. Have you checked recently to ensure that your RSS feeds are working? The Horror: Typo terrors. Just apply the Golden Rule. MORE >>

If you’re a young reader of this site then you may have the notion in your head that reading isn’t “cool&#. If you’re still doubtful that people will judge you for reading (this is mostly aimed at younger readers, like me) then here’s a secret: If you act confident enough about something being cool, people will fall into your reality and feel exactly the same. The title is the most important part of your blog post as it gets shared on social media and helps feed readers decide whether a post is worth clicking through to read. Cheers! MORE >>

Publish a press release, publish a blog post, publish a white paper, publish a case study, publish a podcast, publish an eBook. If youre familiar with Google Reader or a similar feed reader, you know it aggregates syndicated content - from blog posts, news headlines, and podcasts – in a single view. The Huffington Post and the Drudge Report are prime examples of content curation in action, helping their readers find relevant content that answers tailored needs. Curated in real-time. But not only. Next it will be you, the forward-thinking brand. MORE >>