Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. PS: I chose our featured image on this premise. Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Generally speaking though, they lend themselves to community building and time saving features. to my own website, but that isn’t a feature offered at this time. It doesn’t appear to be a feature KeepStream offers.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. But here’s the big rub: social media isn’t just a form of media. The business value of social is different than other forms of media.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore 156

comScore Review Klout Marketing 156