Atom Thought
OCTOBER 10, 2010
Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta! Tags: Digital Feature. image courtsey: [link]. Related Posts: Enterprise 2.0!
Atom Thought
AUGUST 29, 2010
It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people. Bean bags don’t make a Google!
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Atom Thought
AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
Atom Thought
AUGUST 31, 2010
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?
Atom Thought
DECEMBER 14, 2010
Social Media Outsource. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.
Atom Thought
APRIL 16, 2011
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. How businesses are lapping up social media? How Social Media is changing brand communication paradigm The Great Indian Digital Elections! India Strategy for Social Networking Sites!
Atom Thought
MARCH 16, 2009
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.
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