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Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. And you didn’t need to download anything–you just went to the URL in your mobile web browser. Remember, the adoption rate for SMS is 2.5

Mobile 256
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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

You certainly know that this ad features a QR code. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. The example above is a bit of mixed bag in this regard.

Analysis 150
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

HootSuite features it’s own URL shortner ow.ly Some of twhirl’s features: runs on both Windows (2000/XP/Vista/Win7) and Mac OSX. shorten long URLs (using digg.com , bit.ly , snurl , twurl or is.gd ). It works over the data network, so you don’t need to use SMS. with stats. post images to yfrog.

Resources 243
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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! That URL should have been included in the first place. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. I know there are multiple commercials.

YouTube 129
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Top 10 Apps for Windows Phones

Idaconcpts

Essentially, it’s just taking a picture, but you do get image optimization features and the ability to store your image as a PDF. Input your details once, then send them quickly and easily via SMS or email to new contacts. If you need to scan in a document on the go, just fire up Handyscan and point your Windows Phone at it.

Sports 128
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3 Stories That Rocked The Social Media World This Week

Firebelly

Facebook Rolling Out Questions Feature People ask a lot of questions. YouTube Increases Video Time Limit to 15 Minutes YouTube announced today that it has increased its upload limit from 10 minutes to 15 for non-partners. So get kitty lookin’ pretty and start rolling! It’s natural and it makes sense. Have a great weekend!

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United Way of Central Indiana Recognized for their Social Media.

Firebelly

.  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Chad Richards is the Social Program Manager at Firebelly Marketing.