Waxing UnLyrical
JULY 14, 2014
This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Image: Paul Townsend via Flickr, CC 2.0 .
Waxing UnLyrical
JULY 27, 2011
It was a direct mailer from MAC cosmetics featuring a new line of makeup. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Here’s a tip: do your research.
Waxing UnLyrical
DECEMBER 11, 2013
In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. In July, Outlook Publishing (India) Pvt.
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