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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time.

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[COMIC] The Complexity Of Social Media Communications

SocMed Sean

But are we prepared for the vast range of communication channels that are available as new social media platforms launch? It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. –Sean.

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5 AI Sales Tools That Are Transforming How Revenue Teams Operate in 2024

Oktopost

But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return. Clari Clari is a revenue operation platform, helping sales teams to drive customers from leads to conversion. This is difficult for social media teams to deliver at scale.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.” SMS messages automated to send to customers during a promo or sale.

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Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

The feature, known as Facebook Stories, is focused around Facebook’s in-app camera which allows users to overlay fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. Whether Facebook’s core users will adopt the feature remains to be seen.

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