The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?

Survey 177

Survey Marketing ROI Statistics 177

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 96

Survey Marketing Social Media Management Badge 96

Social Media Strategies Summit

APRIL 22, 2019

As with most features on Facebook, there is typically an advantage to being an early adopter. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 143

Trends Social Media Instagram Influencer 143

Sherrilynne Starkie

DECEMBER 13, 2018

Instagram rolls out audio recording feature. Instagram Direct is rolling out Voice Messages, a feature that lets users record their voice as an audio message. Any business not leveraging “Google My Business” is missing the opportunity to be featured on ‘For You’ — SS. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

The Realtime Report

JANUARY 28, 2020

People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. The new logo features the word “Facebook” in all capital letters and alternates between its standard blue, Instagram’s purple, red, and orange, and WhatsApp’s green.

Yahoo 103

Yahoo Retail Survey Hashtag 103

Ignite Social Media

APRIL 29, 2019

There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Some of the biggest news to come out of the social media world as of late is Instagram officially releasing its shopping feature. Let’s talk about the April Social Media Trends! .

Trends 122

Trends Social Media LinkedIn Instagram 122

agora pulse

MAY 30, 2019

The feature, which allowed users to string together photos and videos into an ephemeral collection that would disappear after 24 hours, was novel and fun—but did not feel like the sort of thing that would be adopted widely. But exactly how widely used is the Stories feature ? How times have changed! Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. What is the most in-demand feature for our app? Others, like surveys and customer interviews, require a more active approach. A company will use a VoC program to understand their customers better.

Data 125

Data Survey How To Review 125

Social Media Strategies Summit

NOVEMBER 7, 2018

Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform. A Social Media Platform to Embrace Messaging: Kik.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

AUGUST 2, 2022

With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

YouTube 139

YouTube Trends Strategy Content 139

The Realtime Report

APRIL 14, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter tests notifications in your web browser – Twitter is testing a new feature that will allow users to receive notifications on their web browser (TechCrunch).

News 170

News Social Media Reddit Notification 170

The Realtime Report

NOVEMBER 12, 2021

Engaging your audience, promoting your product, providing valuable content and links, sharing new features and updates, announcing new products, and so much more from your social media pages are all possible. However, it is best to focus on UX for mobile equally. Therefore, don’t be afraid to show your human side. Neglecting UX.

Marketing 91

Marketing Startup SEO Applications 91

Hootsuite

SEPTEMBER 14, 2023

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Durex used social media intelligence tactics, including surveys and social listening, to collect data on its wider customer base.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

FEBRUARY 16, 2016

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). B2B messaging gets personal. billion in 2014. Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. People love shopping on their phones.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104

Sentiment Analysis Patterns Price 104

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Hootsuite

DECEMBER 20, 2019

Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. Not all users are given a designation, but a recent survey in the U.S. If you know what languages your audience speaks, you can either rely on the Facebook Translate tool, or try Facebook’s language optimization ad feature.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. there are more than 400 million tweets per day.

Twitter 169

Twitter Brands Microblogging Statistics 169

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. A practical example of this NLP application is Sprout’s Suggestions by AI Assist feature. What are the types of NLP categories?

Process 110

Process Sentiment Analysis Applications 110

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. This customer engaging feature not only drove sales but more importantly, it allowed the sneaker brand to collect data about customer preferences. They announced plans for personalization back in 2016.

Examples 200

Examples Marketing Retail Automotive 200

Oktopost

JULY 15, 2020

A social media lead generation strategy is appropriate for LinkedIn, but to get results you need to take LinkedIn’s unique features into account. One great feature of LinkedIn is that they let you add a call to action to your sponsored content ads. LinkedIn is a unique channel for lead generation. Create and Refine Your Funnel.

B2B 148

B2B LinkedIn Tips Marketing 148

agora pulse

NOVEMBER 12, 2019

The following features make it an effective lead-capturing tool: It can be easily integrated with popular email marketing service, such as MailChimp, AWeber, and Campaign Monitor, which allow you to extract subscriber data with ease. Design a playful quiz with short and easy survey questions. Design surveys that adapt to all devices.

Organization 89

Organization Social Media Discount Survey 89

Social Media Network Marketing

JANUARY 18, 2009

If the joke that people engage more with their mobile phones than they do with their spouses is indeed true, then it’s good news for the medium, especially where advertising is concerned. An interesting observation is that more than 50 per cent people keep their mobiles within a distance of five feet while sleeping.

Mobile 50

Mobile SMS Survey Advertising 50

Buffer Social

DECEMBER 17, 2019

According to one survey , “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”. Create mobile-first content. As with most sites, mobile is extremely important on Pinterest.

Brands 98

Brands Mobile Campaign Trends 98

agora pulse

FEBRUARY 13, 2020

Stories have built-in features to help increase engagement with your audience , so use them often. Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Navigate to your Instagram profile in the mobile app.

Instagram 125

Instagram UGC Chemicals Fashion 125

Sprout Social

MAY 10, 2022

Their TikTok page features humorous videos from customers shot-gunning cans to cameos of rappers and skateboard legends like Tony Hawk, an early partner of the brand. The company takes advantage of user-generated content and almost every video on the page features a small business making a product or offering a service. Neutrogena.

Social Media 118

Social Media Brands Marketing Meme 118

Razor Social

AUGUST 10, 2017

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content. And it’s something that most of us do.

Curation 111

Curation Curata Storify Tools 111

Freelance Social Media

MAY 26, 2009

According to the Nonprofit Social Network Survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an increasingly important part of nonprofits’ online strategy. Additionally, more than half (55%) of survey respondents intend to increase social networking staffing over the next twelve months.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. According to a survey by Demandbase , only 26% of marketers feel they “understand” AI and only 10% are already using AI in their marketing.

Examples 185

Examples Real Estate Hotels Marketing 185