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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. It is similar to Facebook Messenger or Snapchat.

Platform 272
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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

They launched a series of short- and long-form video ads on Facebook , featuring a man pocketing an RXBAR before setting off on a jog. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% The brand needed a campaign that helped it bounce back.

Brands 130
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The First 5 Steps To Improving Your Digital Content

The Realtime Report

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices. In 2016 the tipping point was reached, and usage statistics showed that mobile devices were used more than desktop computers.

Content 121
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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.