Waxing UnLyrical

AUGUST 5, 2015

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. He writes that you can use the private snaps feature (snaps sent to a limited audience rather than to your entire network) to A/B test a campaign. Conclusion.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JULY 27, 2011

It was a direct mailer from MAC cosmetics featuring a new line of makeup. Instead, I was taken to the non-mobile friendly MAC website. Unfortunately, my first brand experience with QR last fall was a huge let down. I scanned the code and waited to see where it would take me. Perhaps a coupon for a free sample, or a discount code?

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Content is evolving and so are the ways in which people consume it. This is where influencer marketing comes to the rescue. ALS #IceBucketChallenge.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

NOVEMBER 17, 2010

Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Hope that doesnt sound preachy! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

MAY 31, 2018

Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) Ideally, you should have releases from everyone visible, but if that’s not practical, at least get signed releases from people you interview or feature heavily in your stream. Stream from an area you can control. Storyboard the shot.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JANUARY 25, 2011

The cards were recently featured on CNN , and Shelly DeMotte Kramer at PR Breakfast Club has the full story. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago. and “Congratulations: you got bad-touched!” and now Flickr is.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!”

Video 218

Video Class iPad Film 218

Waxing UnLyrical

SEPTEMBER 27, 2010

Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. On August 30th AT&T had Twitter shut down my account saying that I was “using a trademark in a way that could be confusing or misleading.&# I’m not sure what pushed them over the edge. Read All About It!

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? This is the most interesting part of the whole thing: while you can determine which of your friends sees what, based on your privacy settings, what you cannot do is opt out of your “likes&# being used as ads. You read that right. Read All About It!

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Startup 100

Startup Campaign Data Analysis 100

Waxing UnLyrical

APRIL 19, 2018

It also includes screen share, a chat function and a record feature. Super easy to use, with all the features you need. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups.

Tools 191

Tools Marketing Discount Hubspot 191