Visually SM

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 145
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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 100
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled. But readers’ attention spans are shortening as mobile screens become the preferred option to absorb content. This means advertisers must find alternative methods to distribute information and engage with readers.