Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Only 20 per cent of those use it daily.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 17, 2019

Great video news for marketers! Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs.

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Features Video API Facebook 39

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. The global roll out of this feature started this week. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. View insights.

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Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

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Fashion News Report Review 409

Sherrilynne Starkie

FEBRUARY 15, 2018

Must-know info for marketing communications pros. This feature will soon appear on job listings and will show an estimated or expected salary range for the role, based on data from the 546+ million members and employers. Instagram is testing a feature that will show users when someone else takes a screenshot of their story.

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Analytics Report Google Notification 249

Sherrilynne Starkie

NOVEMBER 3, 2013

Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' PLEASE LIKE MY FACEBOOK PAGE. Related articles. Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos.

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Video YouTube Trends Features 386

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Facebook’s Messenger Unsend Feature Is Now Available. Facebook’s Messenger Unsend Feature Is Now Available. Are you update with its features and functions? –

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Instagram Construction Fashion Policies 186

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. Snapchat announces new features. SS: Not before time.

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News Tools Facebook Reddit 150

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor. — SS.

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Sherrilynne Starkie

JUNE 29, 2014

The demonstration I saw highlight three interesting features: Early detection and warning system. Related posts: Analytics: what matters to content marketers? Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. After initial testing in Canada the feature will be rolled out in the USA.

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Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. LinkedIn Launches Live Broadcast Feature in Beta. The feature allows advertisers to target ads to U.S.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Related posts: Improvements to Google+.

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Organization Google Policies Privacy 314

Sherrilynne Starkie

OCTOBER 25, 2018

It will have visual communication features like Camera at the top so users can easily capture and share selfies. Features are being rolled out in phases. Messenger is becoming an essential marketing and communications channel. These are designed for performance advertisers and feature call-to-action banners. — SS.

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News Research Facebook YouTube 225

Sherrilynne Starkie

APRIL 26, 2021

Leading brands such as Netflix, L’Oreal have had success with this feature. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. You can even consider TikTok like packages to get high engagement levels for your campaign.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. 10+ Marketing Predictions for 2019 From Top Marketers. New Year…new you for content marketers.

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Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

DECEMBER 27, 2013

Infographic: B2B content marketing trends. Featured Headline Twitter Biz Stone infographic' He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Instagram or Vine? PLEASE LIKE MY FACEBOOK PAGE.

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B2B Trends Instagram Features 336

Sherrilynne Starkie

OCTOBER 21, 2013

It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad. This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. Content marketing: feeling ripped off?

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JUNE 16, 2013

This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Facebook says it’s planning to introduce more features going forward including trending hashtags and deeper insights. Hashtags are the first step. Related articles.

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Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Facebook Ads feature: Customize Creative Assets by Placement. There’s no longer any need to create multiple ad sets thanks to a new feature from Facebook which allows placement customization. followers . Happy New Year!

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Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. If your profile is featured on this and you want to maintain or boost your position, get your followers involved by asking them to vote for you. as a Marketing tool. This list was compiled using Twitter Grader. Ottawa's top tweeters for 2012.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Luckily, this data integration feature has now been disabled by Foursquare. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Related articles.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

AUGUST 17, 2014

Related posts: Facebook Reader a welcome feature. Facebook Featured Headline Social Media Celebrity George Takei Marketing mention' Facebook Featured Headline Social Media Celebrity George Takei Marketing mention' Facebook graph search and your privacy. Five Ottawa Facebook pages worth checking out.

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Facebook Privacy Features Social Media 281

Sherrilynne Starkie

DECEMBER 22, 2013

Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Paid vs. earned content.

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Trends Survey Study Metrics 276

Sherrilynne Starkie

NOVEMBER 8, 2018

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature. — SS. — SS. Subscribe by clicking here. .

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Retail Trends Survey Small Business 150

Sherrilynne Starkie

AUGUST 8, 2018

Three new features in Google’s Data Studio make analysis and reporting easier. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work?

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API YouTube Data News 150

Sherrilynne Starkie

DECEMBER 31, 2014

According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It means extending publishing beyond the marketing department to include employees across the organization. Related posts: Writing tricks for content marketers.

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Content Committee How To Curation 282

Sherrilynne Starkie

APRIL 26, 2021

Leading brands such as Netflix, L’Oreal have had success with this feature. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. You can even consider TikTok like packages to get high engagement levels for your campaign.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

MAY 21, 2013

Featured Headline Marketing Color colour Graphic design infographic Logo' What You Need to Know About the 5 Different Logo Design Backgrounds. What You Need to Know About the Relationship Between Your Logo Design and Your Brand. Blue = Trust. Is the color of your logo emitting the right emotion?

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Microsoft LinkedIn Features Tools 284

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. A new feature is rolling out on Google Assistant. A new feature is rolling out on Google Assistant. Not so much.

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News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

APRIL 3, 2019

LinkedIn brings lookalike audiences to B2B marketing. It’s Gmail’s 15 th birthday, so Google is launching two new features. LinkedIn has added lookalike audiences to its ad offerings! Similar to Facebook’s lookalike audiences, these use AI to identify users that match demographic and psychographic data of known customers.

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LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. — SS. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

SEPTEMBER 14, 2013

Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Should Aspiring PR and Marketing Pros Major in Social Media? Featured Headline Social Media agency Communication Isle of Man Joe Thornley Marketing PR public relations' PLEASE LIKE MY FACEBOOK PAGE.

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Social Media Team Blogger Skills 327

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . Featured Headline Ottawa Philanthropy United Way United Way Ottawa' United Way Ottawa really does make change happen. United Way: the next generation.

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Communities Campaign Features Publishing 386

Sherrilynne Starkie

DECEMBER 7, 2013

‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Content marketing: feeling ripped off? Featured Headline Marketing' Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Related posts: You star in this Google ad. Related articles.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. People whose updates have been featured on the website might well be surprised by the publicity they shouldn’t be. There’s a feature which which allows anyone highlighted on the site to request the removal of their post. It happens all the time. “I love my work.

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Social Media Foursquare Privacy Policies 348